Making Smarter Marketing Decisions with Clickstream Data [Podcast]
Digital Marketing Institute has published a new episode of ‘Making Smarter Marketing Decisions with Clickstream Data’.The DMI team says, “In this episode of the DMI podcast, host Will Francis sits down with Eli Goodman, CEO and founder of Datos, a company specializing in clickstream data. They discuss how anonymous, large-scale data can help marketers better understand consumer behavior, how marketing attribution is evolving, and why nonlinear customer journeys are often misunderstood. What is Datos and how does it use clickstream data?Understanding consumer behavior... [...]