Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘The Power of Identify Building Lifelong Customers’ featuring Veronica Romney. It covers the following: Why Should Marketers Focus on Buyers’ Aspirational Identity Find It: How to Research Your Customer’s Identity Prove It: How to Validate Your Identity Marketing Hypothesis Name It: How to Develop Your Identity-Based Slogans and Name Dress It: How to Bring Identity Marketing to Life. Social Media Examiner  [...]