Black Friday marketing focuses on creating urgency and excitement through limited-time offers, exclusive deals, and bold campaigns that drive massive consumer engagement. Brands leverage email, social media, and personalized ads to maximize sales and brand visibility during this high-traffic shopping period.MOZ contributor Jonathan Berthold has published an article featuring 22 Black Friday marketing strategies to maximize profits.He says, “Today, Black Friday (BF) and Cyber Monday (CM) present opportunities for e-commerce brands to increase sales and attract global customers.For... [...]

Black Friday marketing uses limited-time discounts and urgency to drive high-volume sales, attracting shoppers with the promise of big savings. It relies on scarcity and exclusivity tactics to create excitement and encourage quick purchasing decisions.MOZ contributor Jonathan Berthold has published an article featuring 21 Black Friday marketing strategies to maximize your profits.He says, “For shoppers, the anticipation builds each year as they save in hopes of snagging the best Black Friday deals and scoring big on their favorite brands.Black Friday marketing stats and trendsBlack... [...]