Latest News
‘A More Tasteful Alternative to Self-promotion: Practice in Public’ – Copyblogger
Jeff Goins says, “Not long ago, I was speaking at a blogging conference when a writer in the audience asked this question. And until recently, I didn’t have a great answer.Today, with an abundance of blogs and social media channels, it can be a bit daunting to even try to promote your work. Everyone has something to sell, and the desperation... [Read more]
‘Are there PPC monsters lurking inside your paid search account?’ – Search Engine Land
Jacob Baadsgaard says, “Have you ever opened up a paid search report and felt a jolt of fear?Maybe your new campaign wasn’t performing well. Maybe you’d inexplicably spent a ton on AdWords and had nothing to show for it. Maybe it was just more bad news in a losing fight for profitability.Regardless of your particular situation, if you’ve... [Read more]
‘Google Penguin looks mostly at your link source, says Google’ – Search Engine Land
Barry Schwartz says, “Here’s another nugget of information learned from the A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site: Penguin is coined a “web spam” algorithm, but it indeed focuses mostly on “link spam.” Google has continually told webmasters that this is a web spam algorithm, but... [Read more]
‘Facebook tests ads in Groups, potentially easing ad load issue’ – Marketing Land
Tim Peterson says, “More than one billion people use Facebook Groups every month, and now the social network is starting to let advertisers join the cliques.As part of a test, Facebook is showing ads in the Group feeds of some people in Australia, Canada, Ireland and New Zealand.“We have started to test delivering ads to people in Facebook... [Read more]
‘4 Back to Basics Sales Tips’ – Business.com
Tim Brown says, “Many of us would find the title of salesperson unappealing. Its connotation may be associated with pushiness, ruthlessness or other unsavory words. Though it doesn’t have to be that way, especially when being a salesperson encompasses much more than just sales.Daniel Pink, author of three novels including To Sell is Human,... [Read more]
‘Skip the Emojis: Your Small Business’ Text-Messaging Campaign Should Be All About the Deals’ – Entrepreneur
Kristen Vanstorm says, “More than 90 percent of all text messages are opened and read within five minutes or less. And tons of small-business owners are ready to write their Short Message Service (SMS) success stories.Let me give you a piece of advice: If you’re stuck on old-school methods, you’ll struggle with SMS. This is... [Read more]
‘4 Steps to Marketing Your Business Using Facebook Live’ – Small Business Trends
SBM team says, “Facebook (NASDAQ:FB) is constantly rolling out new features and updates, many which enhance user experience while also facilitating advertising and e-commerce activity. As the platform continues to enhance the intersection of recreational communication and business interactions, the latest available features provide outlets for... [Read more]
‘7 Ways to Create Share-Worthy Content’ – AWeber
Liz Willits says, “In this week’s #EmailChat, we teamed up with Express Writers, a copywriting agency known for creating epic content for their clients, to talk about the ways that modern marketers can optimize their content for maximum shareability.From getting more likes, shares and retweets to increasing email opens and clicks, read... [Read more]
‘Ecommerce checkouts: What payment options do users want?’ – Econsultancy
Nikki Gilliland says, “Ecommerce checkout design has come a long way in recent years.As many big retailers focus on making the process as seamless as possible, guest checkouts are now seen as standard and slow-loading speeds are a thing of the past.But what about payment preferences?I’ve recently been questioning whether people do actually... [Read more]
‘How to Learn SEO: 9 of the Best Resources to Bookmark’ – HubSpot
Amanda Zantal-Wiener says, “These days, it seems like most marketing jobs require at least a basic knowledge of search engine optimization. Even writers need to know about it — gone are the days, it seems, of simply composing with words. We have to know how to rank, build links, and yield traffic.But many of us aren’t sure where to... [Read more]
‘Are One-on-One Connections the Key to Jumpstarting Your Online Business?’ – Copyblogger
Brian Clark & Jerod Morris say, “This week’s guest on The Digital Entrepreneur is focused. Her focus is on creating a one-on-one relationship with every one of her customers. How? She’s doing so by utilizing Twitter to personally connect with her target customers. And those connections have driven the growth of her online business.In... [Read more]
‘Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience’ – Search Engine Land
Glenn Gabe says, “In part one of this series, I covered a number of important points about Google’s quality updates (aka Phantom). I tried to provide a solid foundation for understanding what Phantom is and how it works, explaining its history, its path since 2015 and how it rolls out.In part two, I’m going to dive deeper by providing... [Read more]
