Latest News
‘Real Talk: What Will It Cost You to Get Safe SEO?’ – Business.com
Craig McConnel says, “SEO is a critical consideration for any entity that wants to manage a strong web presence. Anyone that takes SEO seriously understands there’s more to it than selecting a list of keywords and throwing them into content. SEO is research and everything from compelling content to back linking and smart videos. It’s... [Read more]
‘6 New Social Media Marketing Tools the Experts Use. You Should, Too.’ – Entrepreneur
Neil Patel says, “Social media is transforming the way brands market themselves online. Actually, it’s safe to say that social media has already changed things in a big way. New platforms have emerged that continue to transform the way we communicate. These changes affect both how brands promote their message, and how their fans respond. With... [Read more]
Precious Ngwu gives away Lite version of his new product #ad
If you need web pages but can’t stand the high costs of hiring programmers and technicians to build them for you, there’s a free tool, suitable for beginners, available for you to build your own, Origin Builder Lite. Using this free software bundle, Ngwu reports that you can build a web page in a few minutes or less. This is the Lite version... [Read more]
‘On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website’ – HubSpot
Lindsay Kolowich says, “SEO can sometimes feel like it stands for “Something Extremely Obscure.” As marketers, we’re responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords. But keeping pace with all... [Read more]
‘If video is the future of the internet, here’s what brands need to know’ – Econsultancy
Patricio Robles says, “Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn. But a lot has changed since then. So much, in fact, that it’s worth asking if video is effectively the future of the internet. The answer: perhaps. If it... [Read more]
‘How to Market Your SaaS Business’ – Entrepreneur
Thomas Smale says, “Recent acquisitions have sparked a lot of interest in SaaS (software as a service) businesses, which license software on a subscription basis and offer central hosting. The uptick in interest is due, in no small part, to Microsoft’s purchase of LinkedIn. While that scenario was rather unique, the new LinkedIn valuation will... [Read more]
‘Move Over, Millennials: 5 Things We Know About Marketing To Generation Z’ – Business.com
Margarita Hakobyan says, “After many, many years of discussion about how to market to Millennials, the generation behind them is coming into buying power of its own, and marketers are starting to pay attention. Often called the post-Internet generation, the oldest members of the newest coveted market were born in the mid-1990s. Many of them don’t... [Read more]
‘Data Journalism: A Simple Guide for Marketers’ – HubSpot
Pratik Dholakiya says, “For as long as we can remember, newsrooms have used data to support their stories. Whether it’s elections, global warming, or Oscar predictions, writers and reporters dig deep for facts and statistics that’ll add credibility to their claims. However, in recent years, data journalism has become the norm in almost... [Read more]
‘Ad blocking continues to grow, but many publishers & advertisers still don’t get it’ – Econsultancy
Patricio Robles says, “While there’s debate around the impact of ad blocking, the statistics are clear: the extent to which consumers have embraced ad blocking is not in question. And there’s no sign that the consumer desire to keep ads at bay is waning. In fact, according to a new eMarketer report, ad blocking in the US will grow... [Read more]
‘Big changes to device bidding in AdWords: What could they mean for your accounts?’ – Search Engine Land
Laura Collins says, “Getting clicks is great, but it’s way more important to know what happens after you get those clicks. That’s why I was so excited last month when my employer, Google, announced a deeper integration between Search Console and Google Analytics (GA). With these wonderful new reports, you can see how visitors reached your... [Read more]
‘Marketing In the Era of Consumer-Led Change’ – Entrepreneur
Suresh Vittal says, “From #BlackLivesMatter to rainbow-colored lights on the White House to Jean Julien’s “Peace for Paris” sketch, 2015 showed us the power of marketing beyond consumerism. Top marketing efforts last year alerted us to protests, victories and tragedies. People everywhere were able to join in, making the movements... [Read more]
‘What Grade Do Marketers Give Their Personalization Efforts?’ – MarketingProfs
Ayaz Nanji says, “Do marketers think that they are doing a good job personalizing their websites, emails, and mobile offerings? To find out, Evergage and Researchscape International surveyed 250 organizations of all sizes from around the world (85% in the United States). Nearly half (46%) of the firms included in the the report identify as both... [Read more]
