Latest News

Ajay Prasad says, “Do you find that your business is struggling to generate new customers? When faced with such a daunting realization, it’s tough to even think twice about your online reputation. However, if online reputation management is not consistently on your to-do list, then your business is likely to run into problems. The Internet Is... [Read more]

Neil Patel says, “Successful marketing is all about laser-targeting a niche and then making the most out of it with regard to engagement and profits. If you’re like me, you’ve learned by now that holding up a mirror to people’s dreams, values, and desires is the one thing that will have people flocking to you a la the Pied Piper. That being... [Read more]

Ayaz Nanji says, “Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata. The report was based on data from a survey conducted in March 2016 of 1,030 marketers and executives. Some 48.5% of respondents work for B2B companies, 15.2% for B2C companies,... [Read more]

In 2013, a ground-breaking training program was released called Arbitrage Underdog. It let enterprising marketers become “middlemen” helping people on Craig’s List that were looking for help with a computer, online or other tech problem (and a number of non-tech problems, too) solve their problems, and earn a nice fee in the process.... [Read more]

Gautham Bhadri says, “You’ve heard the warnings time and time again. Trying to spike your traffic numbers by investing in junk visitors from spammy websites isn’t valuable. Not only are you doing your business a disservice, but Google will lay a heavy fist down on your Search Engine Results Page (SERP) rankings. Still, getting people to your... [Read more]

Lesya Liu says, “Instagram is one of the hottest social platforms right now. You have to pay attention to Instagram, especially if your target market consists of millennials. While this network is pretty self-enclosed, it is still a powerful tool to gain business benefits. So, how do you increase engagement and ensure that it stays consistently... [Read more]

Tamar Weinberg says, “A partnership of Twitter and video company Innovid is giving advertisers more useful data on video performance as posted on the microblogging site, it was announced today. Innovid will be serving data analytics for ad performance on both mobile and desktop, inclusive of video views, viewability, engagement, time spent and... [Read more]

Jason Decker says, “Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a strong backlink profile are always important. For multi-location franchises, add the complications of Name, Address and Phone Number (NAP) accuracy, maintenance and distribution of local business... [Read more]

Patricio Robles says, “While Twitter tries to lure advertisers with emoji targeting, Snapchat last week made some big ad announcements that could hasten the app’s rise as a marketing platform for brands looking to connect with young consumers. Here’s what marketers need to know about the announcements. A new ad format and placement Interactive... [Read more]

Patricio Robles says, “Thanks to adtech and big data, marketers have more ways than ever to target consumers in digital channels. But Twitter is taking targeting to a whole new level with the announcement that it is letting advertisers reach out to consumers based on the emojis they use. Marketers can access emoji targeting through six of Twitter’s... [Read more]

Beth Hayden says, “Why does pricing our services provoke such fear and dread? Even when we’re certain that we provide an exceptional service and charge what we’re worth, we still worry that clients will view our prices as unreasonable. Of course, we don’t want to underprice our services, either. Where does this leave us? Most of the time,... [Read more]

Chris Goddard says, “One of the biggest takeaways from SearchFest in Portland earlier this year was the rapidly rising importance of semantic search and structured data — in particular Schema.org. And while implementing Schema used to require a lot of changes to your site’s markup, the JSON-LD format has created a great alternative to... [Read more]