Latest News
‘4 Tips for Capitalizing on PR Efforts to Triple Your Return’ – Business.com
Sarah Clark says, “On an abstract level, most business leaders understand how important a solid public relations strategy is during a growth phase.They know it closely relates to the organization’s brand management, marketing, and sales efforts. They also know that being in control of the company’s narrative is a crucial part of maintaining... [Read more]
‘How Quickly Does B2B CRM Contact Data Become Outdated?’ – MarketingProfs
Ayaz Nanji says, “Some 7.5% of essential contact information in B2B sales databases become outdated within three months,according to recent research from Radius.The report was based on a Radius analysis of B2B database information, conducted between May and August, 2016.The researchers took the original customer relationship management (CRM)... [Read more]
‘The 7 best ad and landing page elements to boost online conversions’ – Search Engine Land
Mona Elesseily says, “When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well.In this article, I’ll discuss the specific ad features and page elements that searchers/shoppers want when they’re shopping online. I’ll also cover ways to... [Read more]
‘Eye-tracking study: Web ads need to be viewable for at least 14 seconds to matter’ – Marketing Land
Barry Levine says, “According to the Internet Advertising Bureau (IAB) and the Media Rating Council, an online ad is deemed “viewable” if half of its pixels appear on the screen for at least one second.It’s always been a curious measurement, given that no human could be expected to respond to seeing half an ad for a second.Now, a recently-released... [Read more]
‘What would a Twitter acquisition mean for marketers?’ – Econsultancy
Patricio Robles says, “For weeks, rumors have been swirling that Twitter is a buy-out target.The likelihood of a bidding war fizzled out yesterday after Disney and Google were ruled out as potential buyers, causing Twitter’s share price to drop by 20%.It leaves Salesforce as the most likely buyer, though it could mean that Twitter remains... [Read more]
‘Bing Ads opens pilot for device bidding’ – Search Engine Land
Ginny Marvin says, “Bing Ads is testing changes to device bidding in the wake of Google’s move to revert back to distinct device bidding (though the bid adjustment structure remains) for desktop, tablet and mobile introduced in 2013 with Enhanced Campaigns.Even through the Enhanced Campaigns period, Bing Ads had always offered more control... [Read more]
‘Entire web ad needs to be on screen for at least 14 seconds to matter’ – Marketing Land
Barry Levin says, “According to the Internet Advertising Bureau (IAB) and the Media Rating Council, an online ad is deemed “viewable” if half of its pixels appear on the screen for at least one second.It’s always been a curious measurement, given that no human could be expected to respond to seeing half an ad for a second.Now, a recently-released... [Read more]
‘Using Content Marketing to Drive Customer Delight’ – CMI
Aaron Agius says, “Your content may sufficiently answer your audience’s questions and help them solve their problems, but how much does it delight them — enough to have a measurable impact?The better the content experience is, the happier your audience will be and the more likely their delight will continue after they buy. They could even... [Read more]
’10 Do’s and Don’ts of Corporate Blogging’ – Business.com
Jack Danielson says, “Corporate blogging has emerged as the focal point of business marketing activities for a good reason, it works. It’s an excellent platform to communicate with potential customers and build brand awareness.If you are looking to generate inbound links and organic traffic for your business, there’s hardly any better... [Read more]
‘Facebook Marketing Tips From a Social Media Expert’ – Entrepreneur
Kate Volman says, “In this video, Entrepreneur Network partner Kate Volman meets with Facebook marketing expert Mari Smith to discuss how small businesses can utilize Facebook to build their companies.Since 2007, Smith has been teaching small businesses how to masterFacebook marketing. Many small businesses use outdated Facebook marketing tactics,... [Read more]
‘Making Sense Of Round One In The eCommerce War During The Festive Sales Season In India’ – Forrester Blogs
Satish Meena says, “The first week of October witnessed the start of the holiday sales season in India as the big three online retailers — Flipkart, Amazon, and Snapdeal — launched high-profile sales. Originally started by Flipkart in 2014 as Big Billions day, this week witnessed a discount-driven war among the top three players.Online retail... [Read more]
‘How to Detect, Repair & Profit From Underperforming Content’ – HubSpot
Aaron Agius says, “As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing.According to HubSpot’s annual State of Inbound report, 60% of marketers reported “blog content creation” as one of their top priorities — with interactive content creation... [Read more]
