Latest News
‘Google looking at how to measure brand awareness for search’ – Search Engine Land
Barry Schwartz says, “In A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, Gary Illyes told us that Google is looking at ways to measure brand awareness in search.Gary Illyes said this when we asked about how Google sources featured snippets with Google Home voice assistant. Gary explained that measuring... [Read more]
‘Facebook Wants to Help Make Your App Super Smart’ – Entrepreneur
Entrepreneur team says, “Facebook is more than just the largest social-media platform on the planet. The Menlo Park, Calif.-based behemoth also uses its vast resources to help app developers make super-smart products.If you haven’t already, say hello to Facebook Analytics for Apps. Since launching in 2015, more than 800,000 unique apps have... [Read more]
’45 Creative Social Media Marketing Tips You Don’t Hear Every Day’ – Small Business Trends
Annie Pilon says, “Social media’s potential impact for small businesses cannot be understated. But if you’ve been using social media for awhile, then you probably already know a lot of the standard tips. However, there are plenty of other things you can do on social media aside from just posting product photos and responding to customer inquiries.... [Read more]
‘CRO: Four key factors for increasing conversion rates’ – Econsultancy
Nikki Gilliland says, “Our Conversion Rate Optimization Report, in association with RedEye, explores the tactics and processes companies are using to help improve conversions.With 55% now seeing conversion rate optimization as crucial to overall strategy, it is undoubtedly an integral part of digital and ecommerce success.Here are four key... [Read more]
’11 Examples of Instagram Ads We Love’ – HubSpot
Sophia Bernazzani says, “What makes you click on ads? Is it the cute picture of a puppy, the funny caption, or are you only motivated by a great deal?While there are plenty of studies and articles that allude to what makes social media advertising successful, ad performance depends largely on your ability to create ad content that feels natural... [Read more]
‘7 Social Media Secrets to Boost Buisness’ – Business.com
Hassan Mansoor says, “Reaching your demographics is important as a business owner and the power of social media shouldn’t be discounted. There are more than 3 billion people who use the internet daily and more than 2 billion of them have social media accounts, according to SocialPilot.The power of the internet also plays a major role for... [Read more]
‘9 Ways to Speed Up Content Creation and Connect With More Users’ – Entrepreneur
Andrew Raso says, “Content creation can be a slow and arduous process. Among marketers, the agile are primed for creating and delivering content at lightning speed. Here are some ways your organization can benefit from leveraging daily customs of those who excel in the field.1. Align content with user stories.The user story template should... [Read more]
‘Forget about unique content. Try actually BEING local!’ – Search Engine Land
Greg Gifford says, “Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes to SEO? Even though nothing even close to a silver bullet exists, the search is always on for the “one big thing” that can really jump a site up in the rankings.It’s time for another installment of Greg’s... [Read more]
Video Instafolio offers passive profits, starting at 9 AM EDT #ad
Savvy marketers have long known that video marketing and social media marketing can be combined in ways that drive significant online traffic. When you use both together, your profitability can rise significantly.Today, at 9:00 EDT, you can find out how to put video and social media to work together to build your business. Because that’s when... [Read more]
‘Workplace by Facebook opens to organizations across the globe’ – Marketing Land
Greg Finn says, “More than 1,000 organizations are currently using Workplace by Facebook, and now you’ll be able to, as well. Workplace (formerly Facebook at Work) is currently used around the world as an internal communication and collaboration tool to bring teams together.To date, more than 100,000 groups have been created within Workplace,... [Read more]
‘What’s My Data Worth?’ – Forrester Blogs
Jennifer Belissent says, “That question seems to come up often. I know I’m sitting on valuable data but I’m not sure just how valuable. When it comes to using the data internally to improve operational efficiency or service delivery, the resulting cost savings demonstrates the value. Or when using the data to identify new customer opportunities,... [Read more]
‘Should Marketers Use Pop-Up Forms? A Comprehensive Analysis’ – HubSpot
Ben Ratner says, “As inbound marketers, we care about creating lovable experiences for our website visitors — but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge.Pop-ups are everywhere these days. Over the... [Read more]
