Latest News
‘Is Your Content Ready for the Mobile Takeover?’ – CMI
Marcia Riefer Johnston says, “Small screens, big screens. Screens. Screens. Screens. Oh, how many screens you’ve seen! Few people know about Dr. Seuss’ The Screen Book, sequel to The Foot Book. OK, he never wrote The Screen Book, but had he lived a few more decades, he might have. Electronic devices today are as numerous, diverse, and move-around-able... [Read more]
‘How Philip Morris & Co. Created One of the Greatest Marketing Campaigns in History Using Aristotle’s Logic’ – MarketingExperiments
Paul Cheney says, ““Philip Morris & Co. (now Altria) had originally introduced the Marlboro brand as a woman’s cigarette in 1924,” according to Wikipedia. In 1954, however, that all changed. Launching what’s known as one of the most universally successful advertising campaigns in history, Leo Burnett created The Marlboro Man. Whatever... [Read more]
‘Six B2B Takeaways From Six Great Facebook Ads’ – MarketingProfs
Daniel Kushner says, “Facebook is a powerful social media outlet, even for B2B marketers. Though it’s known as the social network of choice for B2C companies, and some have concerns whether organic Facebook marketing is still viable for B2B companies, the fact remains that with 1.5 billion monthly active users, Facebook still reigns supreme... [Read more]
The year is half over; are you half way to your goals? #ad
If you are wanting to support your family with better financial results, the key probably isn’t a new e-book or video. The key is how you run your business and how you run your life. Gary Ryan Blair is sharing what he calls his 100 Day Challenge next week, as the first half of 2016 wraps up. Actually, he is already offering a free Manifesto and... [Read more]
‘Facebook is getting closer to putting ads in Live videos’ – Marketing Land
Tim Peterson says, “Some publishers and creators are already making money from using Facebook Live. Facebook pays them. But Facebook isn’t going to pay everyone. So if Facebook wants everyone — especially digital celebrities and publishers that are used to making money from their YouTube videos — to be using Facebook Live, then at some point,... [Read more]
‘Snaps for Snapchat’ – Forrester
Jessica Liu says, “Bloomberg recently reported that Snapchat surpassed Twitter in daily active users. Kudos to Snapchat, which is only half as old as Twitter, but why do we keep comparing Snapchat to Twitter? Or to Instagram? The industry is desperate to neatly categorize Snapchat under social media, but I would argue that Snapchat is equal parts... [Read more]
‘7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate’ – HubSpot
Amber Callan says, “Whether your ads are dominating paid search or need a little boost, ad extensions help in a variety of ways: 1) Better Click-Through-Rates AdWords Extensions provide additional ways for searchers to learn more about your business and to interact with your ad. Searchers can make a phone call or go directly to the service page... [Read more]
Build your own websites with free tools #ad
For a few more days, Precious Ngwu is offering a “lite” version of his upcoming product, Origin Builder. It comes with 5 professional high-performance themes with over 26 niche variations with populated contents ready for you to just edit and publish immediately. You can see how easy it is to create your own professional website, and it’s... [Read more]
‘Four examples of brands using an episodic content marketing strategy’ – Econsultancy
Nikki Gilliland says, “Whether you’re hooked on ‘House of Cards’ or addicted to ‘Orange is the New Black’, I’m sure you can relate to that insatiable need to find out what happens next. As brands cotton on to this common phenomenon, many are using episodic content as a key part of their overall marketing strategy. Here... [Read more]
‘Diving for Pearls: A Guide to Long-Tail Keywords – Next Level’ – MOZ
Jo Cameron says, “One of the biggest obstacles to driving forward your business online is being able to rank well for keywords that people are searching for. Getting your lovely URLs to show up in those precious top positions — and gaining a good portion of the visitors behind the searches — can feel like an impossible dream. Particularly... [Read more]
‘4 Resources to Help You Brainstorm Ideas for Your Next Blog Post’ – Convince & Convert Blog
Ross Simmonds says, “Have you ever struggled coming up with ideas for your next blog post? You look at your canvas, blank page, or Word document and just stare. I’ve been there. You’ve been there. Unfortunately, coming up with ideas for content is an industry-wide challenge that can only be solved with persistence.1 (highlight to tweet) To... [Read more]
‘Microsoft’s Acquisition Of LinkedIn Will Not Translate Into A Revolution Of Enterprise Social Networking’ – Forrester
Dan Bieler says, “Bloomberg recently reported that Snapchat surpassed Twitter in daily active users. Kudos to Snapchat, which is only half as old as Twitter, but why do we keep comparing Snapchat to Twitter? Or to Instagram? The industry is desperate to neatly categorize Snapchat under social media, but I would argue that Snapchat is equal parts... [Read more]
