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According to an eMarketer report, spending on influencer marketing in the U.S. will reach 33.6% from $2.76 billion in 2020 to $3.69 billion in 2021.Search Engine Journal contributor Greg Jarboe has published an article highlighting some ways to calculate the ROI of influencer marketing campaigns.He says, “Influencer marketing is big business.... [Read more]

The 4 Ps of marketing are the key categories involved in the marketing of a good or service. They refer to product, price, place, and promotion.Ahrefs contributor Mateusz MakosiewiczHe says, “In this article, you’ll learn how to connect each of the 4 Ps into a coherent strategy to effectively promote and sell your product or service effectively... [Read more]

SEO is one of the most important processes that you need to master to grow your business. With changing search engine algorithms, you need to adjust your SEO strategies.Search Engine Journal contributor Kristopher Jones has shared 10 of the worst SEO mistakes even the experts make.He says, “Here are 10 of the worst SEO mistakes even the old... [Read more]

Pay-per-click is an Internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.Search Engine Journal contributor Andrea Atzori has shared seven ways to help you improve your PPC campaign performance.He says, “In this post, you’ll learn about seven key areas to optimize in order... [Read more]

There are several elements that play an important role in achieving SEO success. Search volume is one such key metric in keyword research.Search Engine Journal has published ‘A Complete Guide to Keyword Search Volume for SEO’ to help you improve your SEO strategy.Mark Traphagen says, “Keyword search volume is the number of searches... [Read more]

Twitter created Twitter Communities to give people a dedicated place to connect, share, and get closer to the discussions they care about most. Communities are started and managed by people on Twitter.HubSpot contributor Martina Bretous has published an in-depth article on Twitter Communities.She says, “Similar to LinkedIn Groups and Facebook... [Read more]

Social commerce is a subset of electronic commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services.HubSpot contributor Katrina Kirsch has shared 74 social commerce stats that marketers should know in 2021.She says, “Whether you’re... [Read more]

The webinar is one of the most influential ways to directly get in touch with your audience and promote your products and services.Content Marketing Institute contributor Alona Shalieieva has published an article highlighting 13 repurposing ideas to get the most from your webinars.She says “B2B content marketers say webinars rank as the most... [Read more]

As we reported yesterday, Affiliate Millionaire. has launched. It’s the story of how Thomas Owen implemented the training he received from his mentors Andrew Fox and Chris Fox, and used that training to become a super-affiliate, growing his affiliate operations from scratch to over $1.4 Million this yearBut that is just the prologue to the real... [Read more]

Cybersecurity is the practice of securing data, devices, programs, networks, and systems against attacks. HubSpot has published ‘Cybersecurity: The Ultimate Guide to Defending Against Cyber Attacks’.HubSpot team says, “Good cybersecurity involves multiple layers of protection across the data, devices, programs, networks, and systems... [Read more]

By creating a strong social media marketing strategy, you can grow your online sales. Especially the networks like Instagram offer you an opportunity to present your products in a unique way.HubSpot has published a new video ‘How To Sell Products On Instagram in 2022’ to help you grow your product sales using Instagram.The HubSpot team... [Read more]

SMS (or text messaging) is the only marketing channel with a 97% open rate, according to research from messaging platform Podium.Search Engine Journal is hosting a webinar ‘SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach’ on Wednesday, November 17, 2021, at 2.00 pm ET.The SEJ team says, “In this webinar, you’ll... [Read more]