The 4 Ps of marketing are the key categories involved in the marketing of a good or service. They refer to product, price, place, and promotion.

Ahrefs contributor Mateusz Makosiewicz

He says, “In this article, you’ll learn how to connect each of the 4 Ps into a coherent strategy to effectively promote and sell your product or service effectively in four steps:

  1. Understand the product you’re working with
  2. Decide on a price
  3. Choose a place to sell your products
  4. Create a promotion strategy

1. Understand the product you’re working with

Most of you probably already have a product or service in mind—or at least an idea for it. After all, that’s the first step in the marketing mix. But before you move on to the next step, take a moment to double-check you’re on the right track. At the very least, you should be able to answer these fundamental questions:

  • Who is the target market?
  • How big is the market?
  • What features does the market demand and value?
  • How is your product different from the competition?

Learning the answers to these questions is a job for market research, which you can learn more about here. If you don’t have time for that right now (it can be pretty time-consuming), write down your best guesses so that you have something to work with. You can always refine it later on.”

How to Implement the 4 Ps of Marketing


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