Strategies to Improve Your PPC Campaign Performance
Pay-per-click is an Internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Search Engine Journal contributor Andrea Atzori has shared seven ways to help you improve your PPC campaign performance.
He says, “In this post, you’ll learn about seven key areas to optimize in order to improve PPC campaign performance. Even an account you’ve worked on for a while can benefit from an intentional check over these important opportunities.
Seven Key Areas for Improving PPC Campaign Performance
- Performance by Location.
- Performance by Device.
- Performance by Network (Search vs. Search Partners vs. Display).
- Audience Performance.
- Negatives and Negative Lists.
- Features Available (and Applicable to the Account/Campaign) in the Platform.
- Conversion Tracking.”
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