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Towards Data Science contributor Chloe Morgan has published an in-depth article titled ‘How to Measure User Interactions in Google Analytics’.Morgan defines interaction as “An interaction is any touch point with an element on a website. These are defined by Analysts or Google Analytics Users and can be clicks, hovers, scrolls etc.”This... [Read more]

Salesforce has published the ‘7th Annual State of Marketing Report’.This report highlights five major trends and insights from 8,200+ marketers.The Salesforce team says, “What’s on the minds of today’s leading marketers this year and beyond? Find out in our 7th State of Marketing report, where you’ll learn why:66% of marketers... [Read more]

Social Media Examiner is hosting the ‘Social Media Marketing World 2022’ conference in San Diego on March 14-16.According to the SME team, Social Media Marketing World will attract some of the world’s top social media experts.The SME team says, “Here’s just a small sampling of the expert trainers who are speaking this year:✅ Mari... [Read more]

Google’s increased tendency to ignore your title tag and rewrite titles for the SERP is a major issue that SEOs are facing.Semrush is hosting a webinar ‘Is Google Rewriting Your Titles on the SERP? What You Should Know’ on Wednesday, November 4, 2021.The Semrush team says, “With decreased CTR at play, we’re here to keep you up-to-date... [Read more]

Account-based marketing is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospects or customer accounts as markets of one.Content Marketing Institute is hosting a webinar ‘ABM and Video: The Made-in-Heaven Marketing Match’ on Wednesday, November... [Read more]

Social Media Examiner has published a new video ‘How YouTube Recommends Videos, YouTube Analytics Updates, and More’ featuring Michael Stelzner and Diana Gladney.Watch this video to discover:YouTube explains how their recommendation system works Video Survey Responses Explained Are Tags and Shares Important? New YouTube Analytics Features... [Read more]

SEO is the backbone of any organization. A strong SEO strategy helps you drive desired results in terms of improved web traffic and revenue.HubSpot contributor Doug Bonderud has published an in-depth article sharing some useful tips on outsourcing your SEO correctly to the right agency.He says, “Designing an effective SEO strategy isn’t a... [Read more]

Now is the perfect time for marketers to build on what we’ve collectively learned over the past 18 months, and prepare for a comeback by embracing marketing agility.Search Engine Journal is hosting a webinar ‘3 Ways to Turbocharge Your Team for Greater Marketing Agility in 2022’ on Tuesday, November 9, 2021.The Martech team says, “Agility... [Read more]

HubSpot has released the ‘Complete SEO Starter Pack’ to help you get your website and blog ranking in search.The HubSpot team says, “This 3-part kit includes the On-Page SEO Template with directions on how to use it, the Search Insights Report (SIR) Template to help you grow organic traffic step-by step, and an ebook that thoroughly... [Read more]

The Loci Cycle has been advertised here during its launch. That launch is ending at 11 AM, so you may see this too late to take advantage of it.If you have been considering this guaranteed investment, you need to make your decision now (if you see this before 11 AM EDT).This new software system has been refined over a period of years. It enables you... [Read more]

SEO unique content refers to the concept of creating content that is aimed at driving search engine traffic. In a way, all the content that we create aims at this.Dan Rich has published an article defining SEO unique content.He says, “The definition of Unique SEO Content is an article or text that is original and not copied or duplicated anywhere... [Read more]

By increasing the followers on Instagram, you can improve the chances of converting more prospects into customers. But the question is –should you really buy Instagram followers and likes?Search Engine Journal contributor Kristi Hines has answered this important question.She says, “The results of buying Instagram followers and likes is... [Read more]