‘5 B2B marketing tips to jump-start your 2017 results’ – Search Engine Land
Jessica Cameron says, “It’s no small feat to be a successful B2B digital marketer in today’s complex, ever-changing environment. In this article, I offer several proven recommendations related to the domination of search engine results pages (SERPs), testing, attribution and ROI.
Utilize these tips to jump-start your search results in the new year and start 2017 with a bang.
New year, new opportunities
2016 was a year of incredible change. Google changed the SERP game by shifting visibility to paid advertising, while also changing the core organic algorithm to natively include Panda and RankBrain.
Search engine marketing isn’t getting any easier. Top it off with the rapid expansion of marketing technologies, system integrations, and now account-based marketing, and we’ve got an uphill battle.
As you look for opportunities to improve your 2017 results, these five tips offer big wins:
- Ensure SERP domination.
- Maximize conversions via testing.
- Capitalize on attribution insights”.
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