Latest News
Five Goals for Creating a PPC Strategy
Defining your goals is quite important before you start your marketing journey. Similarly when you think of launching you PPC (pay-per-click) campaigns, you need to be clear about your objectives and actions. The Search Engine Journal contributor Lisa Raehsler has shared five goals you can think about and set while implementing your PPC strategy. Raehsler... [Read more]
‘Content Cleansing: Why & How You Must Improve or Remove Old Content’ Webinar March 27
The Search Engine Journal team is hosting a webinar on ‘Content Cleansing: Why & How You Must Improve or Remove Old Content’ on Wednesday, March 27, 2019 at 2.00 pm ET.The webinar will be presented by Danny Goodwin and Loren Baker.The SEJ team says, “For the last 18+ months, Search Engine Journal has been focused on improving and removing... [Read more]
Glossary of Link Building Terms
The Search Engine Journal contributor Julie Joyce has shared ultimate glossary of useful link building terms. Joyce says, “Do you ever hear link building terms casually thrown around and wonder what they actually mean?If so, this guide is for you.Here’s an alphabetical list of link building terms you should know.Anchor TextThis is the text... [Read more]
What Nobody Wants to Hear about Content Marketing [Podcast]
The Rainmaker team has published a new podcast episode titled ‘What Nobody Wants to Hear about Content Marketing’. The podcast is hosted by Sonia Simone with Robert Bruce . Rainmaker team says, “Everyone wants “the magic bullet” that will give them the audience, traffic, and revenue they want. But there is no magic bullet.Rainmaker... [Read more]
Improve Your Content Marketing with These Elements
You content marketing strategy should have authenticity and creativity combined with a clear vision. Your content should be such that makes your prospects to look back at your product portfolio and make a purchase. The Copyblogger contributor Sonia Simone has shared a list of 10 things that can make your content marketing strategy rewarding. Simone... [Read more]
QuickSprout Shares 70+ Guides to Build Your Website
Website development requires knowledge of different site building platforms and an insight to put in your best creative efforts. To help you build effective sites, the QuickSprout team has shared 70+ guides that elaborate comprehensive web development procedure. The QuickSprout team says, “”Creating a website is overwhelming. Don’t worry,... [Read more]
More Ways to Attract Visitors to Your Blog
We recently shared six steps to make your blog posts popular. The Blogging Wizard contributor Adam Connell has shared some useful tips to help you make your blog more effective by creating persona-driven content .Connell says, “Before we go into what makes persona-driven content, you need to create a persona for your ideal reader. Or several... [Read more]
How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]
MarketingProfs contributor Kerry O’Shea Gorgone has shared a podcast featuring Steve Woodruff on the topic ‘How to Clearly Articulate What You or Your Brand Do’.Gorgone says, “You can’t read the label of the jar you’re in.” (Or, for that matter, write that label from the inside). Those words of wisdom come... [Read more]
Everything You Need to Know about Email Whitelisting
Email is one of the most important tools that we use for marketing. But what happens if your emails never land in the subscriber inboxes?Well, to help you land your emails in the right spot, AWeber contributor Jill Fanslau has share an article highlighting the concept of Email Whitelisting which helps you to keep your email out of spam. Fanslau says,... [Read more]
How to Make Most Out of Voice Search
Voice search is the new driver of mobile-powered Internet. The adoption of voice brings you a fresh opportunity to use this technology for enhancing your marketing efforts. The MediaPost contributor Arno Ham has shared three ways you can prepare to use voice technology for marketing. Ham says, “While historically thought of as a consumer tool,... [Read more]
Testing and debugging JavaScript sites for Search [Video]
The Google Webmasters team has shared a video on ‘Testing and debugging JavaScript sites for Search’. In this video Google’s Martin Splitt has shared some useful tips on testing and debugging to help you make sure your JavaScript web site is performing well in search.The Google Webmasters team says, “When building JavaScript... [Read more]
Follow These Steps to Create a High Performing Blog Posts
Blogging has been one of the most used tools to stay connected with your prospects and customers by the way of knowledge sharing. But not every blog post can get you tons of visitors. Your posts need authenticity combined with creativity to make your blog popular.Ahrefs contributor Rebekah Bek has shared a nine-step guide to help marketers create great... [Read more]
