Email is one of the most important tools that we use for marketing. But what happens if your emails never land in the subscriber inboxes?

Well, to help you land your emails in the right spot, AWeber contributor Jill Fanslau has share an article highlighting the concept of Email Whitelisting which helps you to keep your email out of spam.

Fanslau says, “How do you get subscribers to whitelist you?

Ask them. It’s that simple!

Here’s a quick example of what you can write. (Feel free to tweak it to match your brand’s voice and tone.)

Take this important step! To make sure you receive emails from me, add my email [enter your email address here] to your contacts list. By adding me, you ensure my messages, special offers, and invites make it into your primary inbox.

Below are some more examples of how to incorporate whitelisting instructions into your content.

In your Welcome email

What to Write is one of AWeber’s most popular free email marketing courses. It teaches you how to effectively write an automated email series — and also includes 45+ downloadable fill-in-the-blank templates. The very first email is a Welcome email that includes short whitelist instructions”.

What Is Email Whitelisting and Why Is It So Important?

AWeber


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