Improve Your Content Marketing with These Elements
You content marketing strategy should have authenticity and creativity combined with a clear vision. Your content should be such that makes your prospects to look back at your product portfolio and make a purchase.
The Copyblogger contributor Sonia Simone has shared a list of 10 things that can make your content marketing strategy rewarding.
Simone says, “Here are my recommendations for 10 elements that make sense in a solid content marketing strategy. You may have additional thoughts, and I’d love to hear them in the comments!
#1: Document the Who
All good content, sales, and marketing depends on one factor above all others:
Humans are complicated, and you could spend months or even years researching this. You’ll want to look for the middle ground between a deep understanding and six months in a rabbit hole.
Different organizations have different strategies for developing this deep understanding. I’m partial to interviews and social media listening (Facebook groups can be particularly rich)”.
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