Voice search is the new driver of mobile-powered Internet. The adoption of voice brings you a fresh opportunity to use this technology for enhancing your marketing efforts.

The MediaPost contributor Arno Ham has shared three ways you can prepare to use voice technology for marketing.

Ham says, “While historically thought of as a consumer tool, voice technology is being embraced by more and more B2B customers. Nearly half of respondents to a survey conducted by Stone Temple Consulting said that they use voice search at work. Ninety percent of executives do research from their mobile devices before making a decision, and 50% use voice search at work.

It’s only a matter of time before voice upends how buyers research, consider and purchase products. Here are three key considerations to keep in mind when preparing for this trend.

1.Prioritize mobile as voice technology’s point-of-entry. The first step is having a mobile strategy. According to a recent Google report, “The Changing Face of B2B Marketing,” 42% of B2B customers use mobile devices during the purchasing process.

As the buying process changes, technology, such as voice, AI and M2M, is enabling B2B companies to deliver a new and more convenient buyer experience”.

3 Ways B2B Marketers Can Prepare for Voice Technology


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