MOZ has published the latest episode of the Whiteboard Friday ‘5 Key Considerations for Winning SEO Buy-In’ featuring Petra Kis-Herczegh.The MOZ team says, “Petra has plenty of experience talking to C-level decision-makers about their business problems, and translating them into SEO solutions. So in today’s episode of Whiteboard Friday, she takes you through the main considerations you need to pay attention to when explaining the value of your work: commitment, concerns and objections, status versus purpose, and prioritization.”MOZ [...]

Watch Google Search Central’s latest video ‘SEO troubleshooting with Browser Devtools’.The Google team says, “Explore behind the scenes of your browser, a powerful tool, to debug various technical SEO issues you’re facing. Learn how to use Google Chrome DevTools to perform basic debugging steps. Find out about the performance tools available and other tools available for your debugging needs from inspecting the network, DOM, or requests/responses.” [...]

A sustainable SEO strategy allows you to continuously publish content of value. It does that with content relevant to your audience and business and gets stronger results without draining your resources.Search Engine Land contributor Corey Morris has published an article featuring eight aspects of a sustainable SEO strategy.She says, “Below, I have outlined eight strategic aspects that have stood the test of time and are still worth investing resources in.1. Clean codeThe days (for most) of static, lightweight HTML and CSS websites are long gone. We can now push the design and functional... [...]

Marketplace SEO is an SEO form that involves optimizing product listings on e-commerce platforms.Search Engine Journal has published ‘Marketplace SEO: A Guide To Optimize Listings’ explaining Marketplace SEO.Alex Macura says, “There are a lot of overlaps when it comes to comparing marketplace SEO with “normal” SEO.For similarities, your marketplace site ranks for “free} on Google (as opposed to your paid search campaigns or display campaigns).For another, the goal is to rank well. This is so that you have more brand visibility at every stage of the buyer journey, and... [...]

To grow your business, you need to continue to work on your SEO. To achieve the best SEO results, keeping your SEO strategy aligned with the search engine algorithm is essential.Search Engine Journal has published an easy 4-step guide to improving SEO with powerful topic clusters.The SEJ team says, “Today, we’re going to travel down the content rabbit hole, and peer through the SEO looking glass, if you will.You’ll discover how to easily merge content creation and SEO to help your website successfully rank at the top of search engine results pages (SERPs) using topic clusters.Your... [...]

Amazon search engine optimization (SEO) is the process of optimizing product listings to help them rank higher in product searches on Amazon.com.Neil Patel has published a new video ‘A Simple Way to Boost Your Amazon SEO’ to help you improve your Amazon SEO performance.He says, “Do you have trouble gaining traction on Amazon? Look, you’re not alone. Amazon’s marketplace now has an incredible 2.5 million sellers on the platform and that means there’s a ton of competition on there and you need to be mindful of how you can boost your presence on their website.”Neil... [...]

This is a reminder for the DMD webinar to be held on February 16, 2023. Digital Marketing Depot is hosting a webinar ‘Drive Performance With These 4 Disciplines for SEO Teams’ on Thursday, February 16, 2023, at 1.00 EDT.The DMD team says, “In this webinar, Craig Bradford, COO of SearchPilot, will show you how to set and achieve better goals using the 4 Disciplines of Execution (4DX) framework.In it, he’ll cover:Why setting organic traffic and keyword goals alone don’t make senseThe 4 Disciplines of Execution frameworkHow to set Wildly Important Goals (WIGs) for SEO... [...]

This is a reminder for the Search Engine Journal webinar to be held on February 15, 2023. Search Engine Journal is hosting a webinar ‘How To Predict Your SEO Success: A 5-Step Formula To Help You Win’ on Wednesday, February 15, 2023, at 2.00 pm ET.The SEJ team says, “Join Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share real-life examples and provide guidance on how to analyze specific keywords and forecast your SEO results.Key Insights:Learn how forecasting your SEO can help you build better campaigns... [...]

MOZ has published the latest episode of Whiteboard Friday Lessons Learned from SEO Tests that Didn’t “Win” featuring  Will Critchlow.The MOZ team says, “We love to talk about winning SEO tests, like those wonderful instances where you run an A/B test and you see positive impact. In today’s episode, though, Will is going to discuss the losing tests: those with negative results — or no results — where you couldn’t prove an impact.These test results are, in fact, where you can likely find the most valuable insights.”MOZ [...]

Search Engine Journal has published the latest episode of the Search Engine Show podcast ‘Link & Blogging Strategies For 2023’ featuring Ann Smarty.Loren Baker says, “SEO professionals looking for ways to gain a competitive edge in their link acquisition and blogging techniques can take heart — 2023 is bringing some exciting advancements that you’ll want to add to your toolbox of tricks.Ann Smarty joins me on the SEJ Show to talk about techniques in link acquisition, resourceful and trusted content, and other progressions of traditional SEO strategies. Discover approaches... [...]