SEO forecasting helps predict traffic trends and optimize strategies for future growth, ensuring better resource allocation. It empowers businesses to adapt to search engine algorithm changes and maintain competitive visibility.MOZ has published the latest Whiteboard Friday video ‘How to Create an SEO Forecast [Free Template Included]’ featuring Tom Mansel.He says, “Welcome to this week’s edition of Whiteboard Friday. I’m Tom, Director of Organic Performance at Croud. Today, we’re going to talk about SEO forecasting... [...]
Archive for the 'Search Engine Marketing' Category
Google Business Profile SEO in 2024 focuses on optimizing your profile with accurate, up-to-date information, customer reviews, and localized content to boost visibility in local search results. Key strategies include leveraging posts, regularly updating business hours, and ensuring NAP (Name, Address, Phone number) consistency across platforms.Semrush has published a new video ‘Google Business Profile SEO 2024 (How to Rank #1 in Google Maps)’.The Semrush team says, “To succeed with Local SEO, a fully optimized Google Business Profile (GBP) is essential for improving visibility... [...]
Quality keywords are vital for SEO as they drive targeted traffic by aligning content with user search intent. They enhance visibility, improve rankings, and increase the chances of converting visitors into customers.Semrush has published a new video ‘How to Find the BEST Keywords for SEO for Your Business’.It covers the following:Why Keywords Matter for SEOExample Case: Finding Keywords for Hiking BootsFree Tool from SEMrush: How to Use the Keyword Magic ToolSelecting Keywords that Have the Best IntentFiltering and Finalizing Your Keyword Strategy.Semrush [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Is it time to leave algorithms behind?’.The Wix team says, “Are Google’s algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone. So what is the path forward to “escape Algo-traz,” and why is going beyond the algorithm the growing focus of more and more marketers?Wix’s Mordy Oberstein and Crystal Carter cover the current algorithm landscape with Jake Hundley, founder of Evergrow Marketing.Join them as they dive into the... [...]
Ahrefs has published a new video ‘Debunking 11 Common Digital Marketing Myths You Thought Were True’.The Ahrefs team says, “With over 100 years of combined experience, our panel of digital marketing experts debunk 11 common myths that people actually believe. From the power of social media vs. websites, to the future of SEO and AI content, we break down which myths hold up—and which fall apart.”Ahrefs [...]
Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Search Console Recommendations, Google Trends, and more!’.The GSC team says, “In this episode of Google Search News, John Mueller covers the latest updates on Search Console recommendations, removal of cached pages (noarchive robots meta tag), new series from our YouTube channel, and more! Watch along as John highlights the Search community and important documentation for SEOs and site-owners.” [...]
MOZ is hosting a webinar ‘Mastering AI Overviews For Greater Search Visibility’ on November 20-21, 2024, at 1.00 pm ET.The MOZ team says, “The SEO Accelerator: Theory to Practice webinar series is kicking off with the topic of competitive research and analysis. Yes, we want to be able to quickly and efficiently answer the question, “Who are our competitors?” but competitive research goes well beyond knowing who else is in the game. It’s about understanding why competitors rank where they do, how they rank where they do, and uncovering the areas where you... [...]
A topic cluster is a content strategy where a central pillar topic is linked to related subtopics through interlinked pages, enhancing SEO. This structure helps organize content, improve navigation, and boost search engine authority.MOZ has published the latest Whiteboard Friday video ‘How To Do Comprehensive Research for Your Topic Cluster’ featuring Chima Mmeje.The MOZ team says, “In this week’s episode of Whiteboard Friday, Chima walks through what you can do before, during, and after your research process to ensure you’re creating... [...]
Duplicate content can negatively impact SEO by causing search engines to struggle with determining the most relevant page to rank, leading to lower visibility. To avoid this, use strategies like canonical tags, 301 redirects, and creating unique, high-quality content.Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How to avoid duplicate content’.The GSC team says, “Is duplicate content something you’re worried about? Learn how to manage duplicate content and streamline your site’s indexed pages. Join Martin Splitt... [...]
A search intent shift occurs when user motivations or reasons for searching evolve, often due to changes in trends, seasons, or emerging events. Marketers monitor these shifts to adjust their content and SEO strategies, aligning with current user needs and boosting relevance in search results.Ahrefs contributor Chris Haines has published an article featuring seven examples of search intent shift.He says, “Google’s search results aren’t set in stone—they’re always changing.But when there’s a major change in search intent for a keyword, the top websites can lose rankings through... [...]