Loop Marketing focuses on creating a continuous cycle of engagement where customer feedback and behavior inform future marketing strategies, ensuring sustained brand growth and loyalty.Inbound Marketing attracts customers by offering valuable content and experiences tailored to their needs, drawing them naturally toward a brand instead of pushing messages outward.HubSpot has published a new guide, ‘Loop Marketing vs Inbound Marketing: How they work together’.Tristen Taylor says, “Loop marketing is HubSpot’s framework for growth in the AI era. Unlike traditional linear... [...]

Content Marketing Institute contributor Robert Rose has published an article highlighting why content marketing is outpacing inbound.The CMI team says, “Back in 2007 or so, inbound marketing was the shiny new toy. Brian Halligan and Dharmesh Shah at HubSpot gave it a name, a book, and a manifesto: Stop shouting at customers with cold calls and banner ads; start being found when buyers search.The formula was elegant. Create helpful blog posts, optimize them for search, share them on social media, capture leads with targeted offers and landing pages, and nurture those leads through email... [...]

The latest Ahrefs Podcast episode is titled ‘Inbound Is Changing — Here’s What You Do Instead’ featuring Emily Kramer.The Ahrefs team says, “Emily Kramer (creator of the MKT1 newsletter and Dear Marketers podcast) has led marketing teams in big-name companies like Asana, Carta, and Astro (acquired by Slack). After working in-house, she became an advisor, consulting with B2B startup founders on marketing approaches across growth stages, audiences, and GTM motions. She’s seen it all. We chatted about positioning fundamentals, product vs. content marketing, the growing founder-influencer... [...]

This is a reminder for the Adweek webinar to be held on November 1, 2023.Inbound marketers do a lot of work to create buying interest. According to new data from Calendly, 69% said that getting leads to actually schedule a meeting and talk to sales is the hardest part of their job.Adweek is hosting a webinar ‘AI’s Impact on Inbound Marketing: Key Trends for 2024’ on Wednesday, November 1, 2023, at 12.00 pm EDT.The Adweek team says, “Uncover the trends that will disrupt B2B marketing in 2024, and how to turn them into a competitive advantage, with Calendly CMO Jessica Gilmartin... [...]

Inbound marketers do a lot of work to create buying interest. According to new data from Calendly, 69% said that getting leads to actually schedule a meeting and talk to sales is the hardest part of their job.Adweek is hosting a webinar ‘AI’s Impact on Inbound Marketing: Key Trends for 2024’ on Wednesday, November 1, 2023, at 12.00 pm EDT.The Adweek team says, “Uncover the trends that will disrupt B2B marketing in 2024, and how to turn them into a competitive advantage, with Calendly CMO Jessica Gilmartin and head of revenue marketing Brian Mitchell. You’ll find out:How... [...]

Neil Patel has published a new video ‘How Inbound Marketing Is Rapidly Changing’.He says, “Over the past decade, the world of marketing has witnessed a seismic shift, and at the heart of this transformation lies the revolutionary concept of inbound marketing. Inbound marketing, with its customer-centric approach and emphasis on creating valuable content, has taken the marketing world by storm, redefining traditional practices, and propelling businesses into a new era of growth and engagement.”[uix_video width=’560′ height=’315′ responsive=’true’... [...]

HubSpot has published a new video ‘Inbound Marketing: HubSpot Approved Key Strategies’.The HubSpot team says, “Discover the power of inbound marketing! In this video, you’ll learn how to attract customers effortlessly and create meaningful connections through valuable content and tailored experiences. Explore practical tips and tools to enhance your inbound strategy, from creating buyer personas to optimizing your content for search engines.”.HubSpot [...]

Search Engine Journal has made available the replay of ‘3 Overlooked Ways To Improve Inbound Marketing ROI’ webinar.The SEJ team says, “On April 20, I moderated a webinar with CallRail’s guest, Ron Browning, CEO of Intellibright.He discussed techniques and case studies to increase campaign ROI with minimal effort and cost.He also demonstrated how to increase lead quality using unique methods often overlooked by businesses suffering from under-performing lead management systems.Here is a summary of the webinar. To access the entire presentation, complete the form.1. Flowchart... [...]

Developing an ideal inbound lead process requires more than generating a lead and hoping for the best.Search Engine Journal is hosting a webinar ‘3 Overlooked Ways To Improve Inbound Marketing ROI’ on Wednesday, April 20, 2022, at 2.00 pm ET.The SEJ team says, “Register now and learn how to improve lead quality and campaign ROI using unique methods that are often missed.You’ll learn how to:Map out your ideal inbound lead process regarding staffing, training, and efficiency.Optimize your Interactive Voice Response (IVR) to uncover if the lead’s experience is good and... [...]

Developing an ideal inbound lead process requires more than generating a lead and hoping for the best.Search Engine Journal is hosting a webinar ‘3 Overlooked Ways To Improve Inbound Marketing ROI’ on Wednesday, April 20, 2022, at 2.00 pm ET.The SEJ team says, “Register now and learn how to improve lead quality and campaign ROI using unique methods that are often missed.You’ll learn how to:Map out your ideal inbound lead process regarding staffing, training, and efficiency.Optimize your Interactive Voice Response (IVR) to uncover if the lead’s experience is good and... [...]