HubSpot has released a free guide titled “Mastering the Design & Copy of Calls-to-Action”.The HubSpot team says, “You landed on this page by clicking on a call-to-action, whether you saw the link in an email, on social media or through search. Since our call-to-action worked on you, let us share some of our top optimization tips.Download this step-by-step guide to learn key techniques through which you can improve your calls-to-action and optimize them for maximum conversions. Calls-to-action are one of the key lead generation elements and, as a marketer, you should master... [...]

Citrix Online has released a report titled “How to Get Better Leads from Webinars with Less Effort”.The Citrix Online team says, “Discover the 3 critical lead-nurturing functions of webinars and how to maximize each to generate better leads.Download the brief to learn:Best practices for before, during and after a webinarStrategies for improving the quality of audience analyticsEssential features of an effective webinar toolAnd more…”Citrix Online’s ‘How to Get Better Leads from Webinars with Less Effort’ Report [...]

MarketingProfs is hosting a seminar with Skip Cox on Thursday, November 8 at 12.00 pm ET. The topic of the seminar is “How to Optimize and Measure Trade Show ROI”.MarketingProfs team says, “What will you learn?How to measure the results of your trade shows and eventsAbout several different tools that will help in event planning and in measuring resultHow to benchmark yourself against your competitionStrategies to make better decisions”.Webinar DetailsModerator: Matthew GrantKey Persons: Skip CoxTopic: How to Optimize and Measure Trade Show ROIDay/Date: Thursday, November... [...]

Melanie Benson Strick is hosting a webinar on Wednesday, October 17 at 7.00 pm ET. The topic of the webinar is “The Secret to Turning The Right Ideas into Big Money and Impact Offerings”.Webinar DetailsOrganizer: Citrix OnlineKey person: Melanie Benson StrickTopic: The Secret to Turning The Right Ideas into Big Money and Impact OfferingsDay/Date: Wednesday, October 17Time: 7.00 pm ET – Time Zone ConverterRegister for webinar details.‘The Secret to Turning The Right Ideas into Big Money and Impact Offerings’ Webinar [...]

MarketingProfs is hosting a seminar with DJ Waldow and Jason Falls on Thursday, October 25 at 12.00 pm ET. The topic of the seminar is “How to Successfully Break the “Rules” of Email Marketing and Get Better Results”.MarketingProfs team says, “When it comes to email marketing, there are a ton of rules out there. Always do this. Never do that. The good news is that rules are meant to be broken. Remember: ‘best practices’ are those that are best for YOUR audience.Join DJ Waldow and Jason Falls, co-authors of The Rebel’s Guide to Email Marketing: Grow... [...]

MarketingExperiments is hosting a webinar on Wednesday, October 17 at 4.00 pm EDT. The topic of the webinar is “5 Steps to Effective Content Marketing: How to extract the maximum revenue from your content”.MarketingExperiments team says, “Many marketers think that by creating valuable content through blogs, whitepapers, webinars, etc. you can flood your pipeline with more sales or leads than your organization can process.However, for many marketers, content marketing is no more than a source of frustration.It seems that the content is not effectively performing: It lacks in quality,... [...]

Dafne Canales Lees is hosting a webinar on Tuesday, October 16 at 7.00 pm MDT. The topic of the webinar is “Cracking the Google Code – SEO Training”.Webinar DetailsOrganizers: Dafne Canales LeesTopic: Cracking the Google Code – SEO TrainingDay/Date: Tuesday, October 16Time: 7.00 pm MDT – Time Zone ConverterRegister for webinar details.‘Cracking the Google Code – SEO Training’ Webinar [...]

Citrix Online is hosting a webinar on Tuesday, October 23 at 1.00 pm EDT. The topic of the webinar is “The Business of Awesome: How to Make Your Business Boom”.Citrix Online team says, “Join the Business Awesome series to learn:Which marketing strategies and trends are disasters in disguiseHow to establish trusting relationships with your customersWays to drive awesome business to your siteHow you can win a free copy of Scott Stratten’s latest book!”Webinar DetailsOrganizer: Citrix OnlineKey person: Scott Stratten, Marketing Expert and Best-Selling Author, UnMarketing and The... [...]

Melanie Benson Strick is hosting a webinar on Wednesday, October 17 at 7.00 pm ET. The topic of the webinar is “The Secret to Turning The Right Ideas into Big Money and Impact Offerings”.Webinar DetailsOrganizer: Citrix OnlineKey person: Melanie Benson StrickTopic: The Secret to Turning The Right Ideas into Big Money and Impact OfferingsDay/Date: Wednesday, October 17Time: 7.00 pm ET – Time Zone ConverterRegister for webinar details.‘The Secret to Turning The Right Ideas into Big Money and Impact Offerings’ Webinar [...]

MarketingExperiments is hosting a webinar on Wednesday, October 17 at 4.00 pm EDT. The topic of the webinar is “5 Steps to Effective Content Marketing: How to extract the maximum revenue from your content”.MarketingExperiments team says, “Many marketers think that by creating valuable content through blogs, whitepapers, webinars, etc. you can flood your pipeline with more sales or leads than your organization can process.However, for many marketers, content marketing is no more than a source of frustration.It seems that the content is not effectively performing: It lacks in quality,... [...]