The ClickZ team is hosting a webinar on ‘20 Practical Personalization Ideas for Maximum Impact’ on Tuesday, June 11, 2019 at 1.00 pm ET. The ClickZ team says, “Brands across industries have realized that personalization is no longer optional in order to win customers’ attention, engagement and loyalty. But many are missing some of the best practices for how to dissect their brand’s experience and use data and automation to deliver personalization more effectively and dynamically. In this webinar, an Adobe personalization expert will run down the top tips for accelerating... [...]
Archive for the 'Google News' Category
The Retail Dive is hosting a webinar on ‘The Future of Building an AI-Powered Commerce Experience’ on Monday, June 10, 2019 at 2.00 pm ET. The Retail Dive team says, “Shopper behavior is rapidly transforming commerce. Today’s consumers want to access and buy the products, services and experiences they desire, anytime and anywhere. To be successful, brands need to keep up with this evolution and move faster to stay connected to shoppers wherever they go next. In this webinar, hear from Hibbett Sports on how they have built the “gold standard” shopping experience, and... [...]
The Retail Dive is hosting a webinar on ‘Leveraging Technology to Win Over Customers in the Digital Age’ on Wednesday, June 26, 2019 at 2.00 pm ET. The Retail Dive team says, “The customer-shopping journey continues to evolve, and companies need to continue to understand consumers and their decision-making preferences. Retailers and select CPG companies must adapt and fine-tune their omnichannel strategies to fit customer preferences to differentiate themselves in today’s retail landscape. Digital Transformation creates opportunities to innovate store formats and offerings to match... [...]
The MarketingProfs team is hosting a webinar on ‘Personalized Experiences: Crawl, Walk, Run’ on Thursday, June 6, 2019 at 2.00 pm ET. The DMD team says, “How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data collection to grow digital sales and customer loyalty? Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win. Attend this webinar and learn how to: Drive customers to your branded online channels Unify... [...]
The AdWeek team is hosting a webinar on ‘Use Social Analytics for Better Campaign Measurement: 5 Ways to Take Control of Your Metrics’ Wednesday, June 5, 2019 at 1.00 pm EDT. The Marketing Week team says, “How do you prove the value of your brand campaigns? Social listening and analytics can uncover many of the key KPIs that can help you measure success and prove the value of your strategy and efforts. That’s why it is more critical than ever to understand the power of social analytics and how it can help you take control of your metrics. It’s going to change the way you approach... [...]
The AdWeek team is hosting a webinar on ‘5 Key Strategies for Engaging Social Media Influencers: Build the Relationships That Matter to Your Brand’ Tuesday, June 4, 2019 at 1.00 pm EDT. The Marketing Week team says, “Brands understand the importance of using social media influencers to deliver their messages to consumers. But how do you find influencers, build relationships and empower them to speak on your behalf? If you’re like many marketers, these are just a few of the questions you struggle with every day. Building an influencer strategy is hard, and doing it in a way that appears... [...]
The Google Search team has announced that they are releasing June 2019 Core Update on June 3, 2019. Here’s a screenshot from Google’s announcement on Twitter. Google Search Blog [...]
Understanding what works to achieve higher rankings in Google is something you need to do constantly. There are multiple factors which help you to score well in the search results. The Search Engine Journal contributor Jason Barnard has shared an article sharing how Google search ranking works. Barnard says, “There are hundreds/thousands of ranking factors. Google doesn’t tell us what they are in detail (which, by the by, seems to me to be reasonable). They do tell us that they group them: Topicality, Quality, PageSpeed, RankBrain, Entities, Structured Data, Freshness…... [...]
The MarketingProfs team is hosting a webinar on ‘Personalized Experiences: Crawl, Walk, Run’ on Thursday, June 6, 2019 at 2.00 pm ET. The DMD team says, “How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data collection to grow digital sales and customer loyalty? Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win. Attend this webinar and learn how to: Drive customers to your branded online channels Unify... [...]
Digital Marketing Depot is hosting a webinar on ‘The Top 4 Digital Challenges Facing Consumer Brands – And How to Solve Them’ on Thursday, May 30, 2019 at 1.00 pm EDT. The DMD team says, “How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data collection to grow digital sales and customer loyalty? Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win. Attend this webinar and learn how to: Drive customers... [...]