‘Using Data & Analytics to Drive ABM Success’ Webinar June 27 [Webinar]
MarketingProfs is hosting a webinar on ‘Using Data & Analytics to Drive ABM Success’ on Thursday, June 27, 2019 at 2.00 pm ET.
Attend this webinar to learn how you can improve account-based marketing using data and analytics.
The MarketingProfs team says, “In today’s highly competitive B2B marketplace, sales and marketing teams are facing pressure to grow revenue (and customers) faster. Consequently, marketers are aligning more closely with sellers on go-to-market strategies like Account-Based Marketing.
This webinar will delve into the top ABM-related challenges faced by B2B organizations today. See real-world examples of what success looks like when you engage the right accounts to drive improved performance and loyal customers.
You’ll learn about:
- Account identification, segmentation, and prioritization
- Consistently targeting accounts across channels
- Using personalization to create stronger engagements”.
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