The latest ‘HubSpot Marketing’ video is titled ‘How to Build the Best Influencer Partnerships’.This video covers the following:The fragmented media landscape opportunityFollower count myth debunked4-criteria influencer evaluation frameworkProfessional vs beginner outreach examples5 content collaboration formats explainedContract essentials and partnership setup .HubSpot Marketing [...]
Archive for the 'Influencer Marketing' Category
Influencer marketing leverages trusted voices to authentically connect brands with target audiences. It boosts credibility, engagement, and reach through relatable storytelling and social influence.The latest ‘HubSpot Marketing’ video is titled ‘Influencer Marketing: Beginner vs Pro – What Most Marketers Get Wrong’.This video covers the following:The fragmented media landscape opportunityFollower count myth debunked4-criteria influencer evaluation frameworkProfessional vs beginner outreach examples... [...]
Digital influencers are essential in today’s marketing landscape as they bridge the gap between brands and audiences with authentic, relatable content. Their credibility and reach help businesses build trust, drive engagement, and influence consumer decisions effectively.Content Marketing Institute has published a new video, ‘How To Turn Experts in Your Company Into Digital Influencers’.The CMI team says, “Andrew takes you behind the scenes, from the initial mission (it hasn’t changed) to the content lineup (it has evolved) and how they turned the health... [...]
In 2025, influencer marketing is shifting towards authenticity and niche creators who build genuine communities. Brands are investing more in long-term partnerships and measurable ROI to drive trust and engagement.The latest MarketingSherpa podcast is titled ‘Influencer Marketing: Focus on one thing’.Daniel Burstein says, “As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you.For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors.Now, that number... [...]
EMARKETER expert Emmy Liederman has published an article stating that the influencer marketing will surpass $13 billion by 2027.She says, “US brands will spend $13.7 billion on influencer marketing by 2027, up from $10.5 billion this year, according to a March EMARKETER forecast.Beyond the chart:54.7% of US brand marketers and agencies say proven higher ROI compared with other channels would be the top factor that would warrant an increased creator marketing budget, per a February survey by EMARKETER and Spotter.Marketers use influencer marketing to support business goals throughout... [...]
Influencer marketing leverages the reach and trust of online personalities to promote products or services to targeted audiences. It’s an effective strategy for brands to build credibility and boost engagement through authentic endorsements.Digital Marketing Institute has published an article featuring 20 surprising influencer marketing statistics.The DMI team says, “There are a wealth of insights to suggest that influencer marketing remains on the rise. With an ever-expanding pool of popular influencers to work with across niches, there’s never been a better time to invest in this... [...]
Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Influencer Marketing – the Marketer’.The DMI team says, “In this first episode host Will Francis chats with Sarah Adam, Head of Partnerships and Influencer Marketing at Wix. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, Wix Studio, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an... [...]
In 2025, influencer marketing thrives on micro and nano influencers who build deep trust within their communities. Authenticity and long-term partnerships now outweigh follower counts in driving real engagement and ROI.MarketingSherpa has published a new podcast episode, ‘Influencer Marketing: Focus on one thing’.Daniel Burstein says, “As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you.For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors.Now,... [...]
Digital Marketing Institute has published a new episode of the Ahead of the Game podcast titled ‘Influencer Marketing – the Marketer’.The DMI team says, “In this first episode host Will Francis chats with Sarah Adam, Head of Partnerships and Influencer Marketing at Wix. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, Wix Studio, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an... [...]
This is a reminder for the SEJ webinar on May 22, 2025.In the fast-paced world of e-commerce and retail, managing affiliate and influencer partnerships efficiently is key to scaling growth. But as programs expand, so do the challenges—think delayed payouts, manual processes, and poor visibility into performance.Adweek is hosting a webinar,’ Boost ROI with Smarter Affiliate & Influencer Strategies’ on Thursday, May 22, 2025, at 1.00 pm ET.The Adweek team says, “Join experts from Tipalti, Everflow, and Inflektion as they explain how leading e-commerce brands are... [...]