Influencer marketing leverages the reach and trust of online personalities to promote products or services to targeted audiences. It’s an effective strategy for brands to build credibility and boost engagement through authentic endorsements. Digital Marketing Institute has published an article featuring 20 surprising influencer marketing statistics. The DMI team says, “There are a wealth of insights to suggest that influencer marketing remains on the rise. With an ever-expanding pool of popular influencers to work with across niches, there’s never been a better time to invest in this... [...]
Archive for the 'Influencer Marketing' Category
Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Influencer Marketing – the Marketer’. The DMI team says, “In this first episode host Will Francis chats with Sarah Adam, Head of Partnerships and Influencer Marketing at Wix. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, Wix Studio, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an... [...]
In 2025, influencer marketing thrives on micro and nano influencers who build deep trust within their communities. Authenticity and long-term partnerships now outweigh follower counts in driving real engagement and ROI. MarketingSherpa has published a new podcast episode, ‘Influencer Marketing: Focus on one thing’. Daniel Burstein says, “As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you. For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors. Now,... [...]
Digital Marketing Institute has published a new episode of the Ahead of the Game podcast titled ‘Influencer Marketing – the Marketer’. The DMI team says, “In this first episode host Will Francis chats with Sarah Adam, Head of Partnerships and Influencer Marketing at Wix. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, Wix Studio, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an... [...]
This is a reminder for the SEJ webinar on May 22, 2025. In the fast-paced world of e-commerce and retail, managing affiliate and influencer partnerships efficiently is key to scaling growth. But as programs expand, so do the challenges—think delayed payouts, manual processes, and poor visibility into performance. Adweek is hosting a webinar,’ Boost ROI with Smarter Affiliate & Influencer Strategies’ on Thursday, May 22, 2025, at 1.00 pm ET. The Adweek team says, “Join experts from Tipalti, Everflow, and Inflektion as they explain how leading e-commerce brands are... [...]
In the fast-paced world of e-commerce and retail, managing affiliate and influencer partnerships efficiently is key to scaling growth. But as programs expand, so do the challenges—think delayed payouts, manual processes, and poor visibility into performance. Adweek is hosting a webinar,’ Boost ROI with Smarter Affiliate & Influencer Strategies’ on Thursday, May 22, 2025, at 1.00 pm ET. The Adweek team says, “Join experts from Tipalti, Everflow, and Inflektion as they explain how leading e-commerce brands are using automation to simplify partner payouts, track performance... [...]
Storytelling in marketing creates emotional connections, making brands more relatable and memorable. A well-crafted narrative engages audiences, builds trust, and drives customer loyalty. 4o Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Telling Stories That Convert: How to Increase Your Leads and Sales’ featuring Justin Moore. This episode covers the following: Why Does Story Matter to Marketers and Entrepreneurs How to Use Story to Get Leads and Sales,... [...]
Influencer marketing in 2025 is driven by AI-powered analytics, niche micro-influencers, and authentic content. Brands focus on long-term partnerships and data-driven campaigns to enhance engagement and ROI. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to Succeed in Influencer Marketing in 2025’ featuring Justin Moore. This episode covers the following: Why Should Marketers Use Influencer Marketing The #1 Mistake Marketers Make With Influencer Marketing Will... [...]
Seed AI is a solution for marketers who often find themselves caught in a cycle of either spending heavily on paid traffic or exerting excessive effort to generate organic traffic. With this new software you can tap into a “hidden” source of free traffic that lasts a lifetime, potentially allowing you to gather as many as 1,845 buyer leads daily. And during the launch sale, simply use the coupon code SEEDADMIN to receive a 30% discount. ==> Claim your discount here: Seed AI. Here’s what SEED AI can do for you: ✅ Generate thousands of highly targeted clicks in any market for... [...]
1. Overview of LucidFluencer AI LucidFluencerAI allows you to create a highly engaging social media influencer effortlessly. This innovative tool generates influencers that are always active, compliant, and capable of going viral, enabling you to build an influencer empire without personal involvement or compromising on quality. You may have noticed many posts in your social media feeds featuring influencers who appear to lead extraordinary lives filled with success. LucidFluencer AI aims to give you the chance to become an influencer, yourself, and to do it using virtual avatars rather than having... [...]