Brands are sitting on a goldmine of customer insights, but only if they have the right data. Permissioned data, the most trusted source of consumer information, is transforming the way brands engage and understand their target audiences—and it’s the secret to unlocking customer lifetime value.Adweek is hosting a webinar ‘The Secret to Unlocking Customer Lifetime Value’ on Wednesday, April 9, 2025, at 1.00 pm ET.The Adweek team says, “Get actionable strategies for using permissioned data to fuel your brand’s growth from SheerID’s Rebecca Grimes, chief revenue... [...]

Social care helps marketers and business owners by enhancing customer engagement, building brand loyalty, and improving reputation management. Proactive support on social platforms drives trust, retention, and sales growth.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Social Care: The Path to Happier Customers and Increased Sales’ featuring Nikki Rausch.This episode covers the following:How Social Care Benefits Marketers and Business OwnersSocial Care... [...]

Content Marketing Institute has published a new video ‘How To Avoid Content Chaos in the AI Age’.The CMI team says, “Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Robert Rose of the Content Marketing Institute explains why getting people — and tools — to work together matters more than ever.”Content Marketing Institute [...]

Digital Marketing Depot has published a new white paper ‘Beyond the Purchase: The Future of Consumer Behavior in 2025′.The DMD team says, “Businesses are now challenged to transcend traditional roles and become true partners in their customers’ lives. Understanding this dynamic requires a delicate balance between staying true to core missions and embracing new practices that resonate with a diverse, informed, and engaged audience. It demands an understanding of emerging trends while balancing the agility to implement strategies that foster meaningful relationships.This... [...]

Customer Identity Management ensures secure and seamless access to digital services while protecting user data. It helps businesses personalize experiences, improve security, and comply with privacy regulations.HubSpot has published ‘Understanding Customer Identity Management: A Guide to CIAM’.Tristen Taylor says, “Implementing customer identity management involves various processes essential for a robust system. Key components include user registration, authentication, and profile management, supported by technologies like OAuth, OpenID Connect, and biometrics.To effectively... [...]

Unlocking Customer Lifetime Value (CLV) is essential for sustainable business growth, focusing on long-term customer relationships over one-time sales. By maximizing retention and personalized engagement, brands increase profitability and customer loyalty.Adweek is hosting a webinar ‘The Secret to Unlocking Customer Lifetime Value’ on Wednesday, April 9, 2025, at 1.00 pm ET.The Adweek team says, “Get actionable strategies for using permissioned data to fuel your brand’s growth from SheerID’s Rebecca Grimes, chief revenue officer, Chris Oliveira, product marketing... [...]

Content Marketing Institute has published a new video ‘Inspire Audiences With Vision, Not Repetition’.The CMI team says, “Click-bait titles and generic, tip-based AI content might bring all the consumers to your yard. But will they stick around if all you’re serving them is the same “vanilla” tips and ideas they can get anywhere else? Content Marketing Institute’s Robert Rose contends that marketers have gotten so obsessed with answering today’s frequently asked questions that they’ve forgotten how to inspire tomorrow’s. Robert shares an approach to creating... [...]

The customer journey in retail involves the process a consumer goes through from awareness to purchase and beyond, shaping their overall experience with a brand. A seamless, personalized journey across various touchpoints builds loyalty, boosts sales, and enhances long-term retail success.Digital Marketing Depot has published a new guide titled ‘Orchestrating The Customer Journey For Retail Success.The DMD team says, “As the digital ecosystem expands, online and offline channels have converged. Customers now interact with brands in so many different ways, different places, and at... [...]

Semrush contributor Olga Pukhalskaya has published an article on how you can reach  new audiences in 2025.She says, “One of the fastest ways to uncover opportunities for audience growth is by analyzing your competitors’ audiences. By identifying the groups they’ve captured that you haven’t, you can understand what it takes to connect with those audiences and win them over.Example 1: LEGO LEGO has been around for over 90 years, and throughout that time LEGO has mostly been looked at as a “boy’s toy”, despite their efforts to create female-focused LEGO sets.In 2012... [...]

Content Marketing Institute has published a new video ‘How (Not) to Fake Friends to Influence Customers’.The CMI team says, “Meta stealthily launched — then quickly killed — a series of AI-generated character profiles built to increase engagement on its platforms. When users probed the suspicious profiles, one owned up to the company “taking shortcuts with the truth.” Robert Rose sees the misstep as an important lesson for marketers: When trying to move fast and break things, make sure you don’t destroy your customers’ trust in the process.”Content Marketing... [...]