Content Marketing Institute has published a new video, ‘How To Make Your Brand Unforgettable When It Matters Most’.The CMI team says, “Every brand’s biggest competitor is the same. No matter your industry, products, or services, your leading adversary is forgetfulness. “Most B2B marketers get beat by not being remembered because when the need hits,” says Anca Rhone, group strategy director at The Mx Group, in the Content Marketing Institute webinar, Be the Brand Buyers Remember: Using Category Entry Points to Drive Demand in B2B.”Content... [...]

In the age of AI, website content must balance human creativity with machine-driven optimization to stay relevant and engaging. Smart integration of AI tools enables personalization, faster content production, and improved user experiences without losing authenticity.Content Marketing Institute has published a new video, ‘Why You Should Prioritize Your Website Content in Age of AI’.The CMI team says, “Some marketers think zero-click search and AI-delivered answers mean people don’t need their brands’ website content anymore. Maybe you’ve had a similar... [...]

Marketing psychology taps into human behavior, emotions, and decision-making patterns to influence consumer choices. By understanding triggers like trust, scarcity, and social proof, brands can design strategies that drive stronger engagement and sales.Ahrefs has published a new video, ‘I Made this Viral Billboard Using Marketing Psychology’.The Ahrefs team says, “What does it take to make an ad people can’t ignore? In this video, we try to answer that by building what we believe is the perfect billboard. It has nothing to do with design and everything to do with the six science-backed... [...]

Ahrefs has published a new video, ‘His Website Gets TONS of Traffic but Makes $500? How I’d Fix It’.The Ahrefs team says, ” In this video, we break down traffic, revenue and a potential fix for the site Just Flip a Coin: a free tool site pulling in over 300,000 visits per month but earning ~$500–$600. We uncover why this ultra-simple site is wildly under-monetized and reveals a full SEO and monetization strategy to unlock its true potential.You’ll learn:► Why putting all your traffic eggs in one basket is a recipe for disaster► How to find low-hanging keyword... [...]

Conductor contributor Caroline Wilson has published an article on optimizing website and content for AI-Powered search.She says, “With the increasing popularity of AI-powered search through tools like Claude, ChatGPT, Perplexity, and even Google’s AI Overviews, the tried and true SEO best practices aren’t yielding the results they used to. Brands need to adapt in order to ensure their content is visible on AI search as well as traditional search.1. Craft content for AI summarization & readabilityAI Overviews prioritize clear, authoritative, and well-structured content that... [...]

Search Engine Journal has published a new guide, ‘How To Host Or Migrate A Website In 2025’.The SEJ team says, “Is your website struggling to maintain visibility in search results despite your SEO efforts?Are your Core Web Vitals scores inconsistent, no matter how many optimizations you implement?Have you noticed competitors outranking you even when your content seems superior?In 2025, hosting isn’t just a backend choice. It’s a ranking signal.In this guide, you’ll learn how hosting decisions impact your ability to rank, and how to choose (or migrate to) hosting that... [...]

This is a reminder for the DMD webinar on July 30, 2025.Effective website design is crucial for capturing visitors’ attention and guiding them smoothly toward desired actions. A well-designed site builds trust, enhances user experience, and ultimately drives conversions.Digital Marketing Institute is hosting a webinar, ‘A Marketer’s Guide to Better Website Design’ on Wednesday, July 30, 2025.The DMI team says, “A good website begins with clear actionable objectives that are relevant to your brand. We’ll explore how to craft your website objectives, and then use effective... [...]

A well-designed “Contact Us” page builds trust and encourages user interaction by offering clear, accessible communication channels. It also supports lead generation, customer service, and enhances overall user experience. Ask ChatGPTHubSpot contributor Ashley Valadez has published an article featuring 35 best contact us pages you’ll want to copy.She says, “The majority of customers today say that quick issue resolution is the most important factor in a positive customer experience. I think this makes a Contact Us page one of the most valuable pages you can have on your... [...]

Effective website design is crucial for capturing visitors’ attention and guiding them smoothly toward desired actions. A well-designed site builds trust, enhances user experience, and ultimately drives conversions.Digital Marketing Institute is hosting a webinar, ‘A Marketer’s Guide to Better Website Design’ on Wednesday, July 30, 2025.The DMI team says, “A good website begins with clear actionable objectives that are relevant to your brand. We’ll explore how to craft your website objectives, and then use effective web design principles to bring these objectives to... [...]

Custom website design offers unique branding, tailored functionality, and full creative control to match specific business goals. In contrast, template designs are faster and cost-effective but may limit customization and originality.Search Engine Journal contributor Atul Jindal has published an article explaining the difference between vustom Vs. template website design.He says, “Website templates are built using website builders and aim to make web building easier for people with no coding experience or knowledge.However, as simple as these websites may be, they have their limitations.... [...]