This is a reminder for the Adweek on November 18, 2025.Marketers are under more pressure than ever to prove the value of every dollar spent. That’s why LinkedIn and Factors.ai are teaming up to show you how to connect ad engagement to real pipeline impact.Adweek is hosting a webinar, ‘Turn LinkedIn Ad Spend into Pipeline’ on Tuesday, November 18, 2025, at 1.00 pm ET.The Adweek team says, “Join us for a live webinar to break down LinkedIn’s Vanity to Value framework and show how new integrations with... [...]
Archive for the 'LinkedIn Advertising' Category
LinkedIn Ads offer unmatched value for B2B marketers by targeting decision-makers and professionals based on precise job titles, industries, and skills. They help build brand authority, generate qualified leads, and nurture high-intent audiences in a professional environment.The latest ‘HubSpot Marketing’ video is titled ‘How to Create LinkedIn Ads That Convert’.This video covers the following:Why LinkedIn Ads Cost More But Convert BetterBefore You Run Ads: Optimize Your... [...]
Marketers are under more pressure than ever to prove the value of every dollar spent. That’s why LinkedIn and Factors.ai are teaming up to show you how to connect ad engagement to real pipeline impact.Adweek is hosting a webinar, ‘Turn LinkedIn Ad Spend into Pipeline’ on Tuesday, November 18, 2025, at 1.00 pm ET.The Adweek team says, “Join us for a live webinar to break down LinkedIn’s Vanity to Value framework and show how new integrations with Factors.ai deliver full-funnel clarity—from first click... [...]
LinkedIn Advertising offers precise targeting by leveraging professional demographics, enabling businesses to reach decision-makers and industry leaders. Its diverse ad formats, including Sponsored Content and InMail, drive high-quality leads and foster meaningful engagement.Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More’ featuring Anthony Blatner.This episode covers the following:Why Marketers... [...]
This is a reminder for the CMI webinar to be held on June 20, 2024.LinkedIn Ads for B2B provide a targeted platform to reach professionals, decision-makers, and industry leaders, enhancing lead generation and brand visibility. With precise audience segmentation and robust analytics, LinkedIn Ads drive effective B2B marketing campaigns tailored to specific business goals.Content Marketing Institute is hosting a webinar ‘MasterTHIS: LinkedIn Ads for B2B’ on Thursday, June 20, 2024, at 1.30 pm EDT.The CMI team says, “LinkedIn Ads feature unparalleled targeting for B2B... [...]
LinkedIn Ads for B2B provide a targeted platform to reach professionals, decision-makers, and industry leaders, enhancing lead generation and brand visibility. With precise audience segmentation and robust analytics, LinkedIn Ads drive effective B2B marketing campaigns tailored to specific business goals.Content Marketing Institute is hosting a webinar ‘MasterTHIS: LinkedIn Ads for B2B’ on Thursday, June 20, 2024, at 1.30 pm EDT.The CMI team says, “LinkedIn Ads feature unparalleled targeting for B2B companies, but we pay a significant premium for access to that audience.... [...]
LinkedIn Ads can be a powerful tool for businesses of all sizes as they offer many benefits like reaching a professional audience, driving conversions, optimizing advertising budgets, and more.MarketingProfs has published a new episode of the Marketing Smarts podcast ‘LinkedIn Ads Myths, Hurdles, and Strategies B2B Marketers Need to Know’ featuring AJ Wilcox.George B. Thomas says, “If you’re intimidated by the wide world of LinkedIn advertising but you want to explore it, this podcast is for you. If you’re already advertising on LinkedIn but you need some guidance... [...]
Watch HubSpot’s video ‘How to Create Effective LinkedIn Ads by Yourself’ to create effective LinkedIn advertisementsIn this video, you will learn how to create effective LinkedIn Ads by yourself using its powerful Ads platform, and how to optimize and test your LinkedIn ads. In addition to HubSpot Academy’s social media professor, Crystal King, walking you through the process, you’ll hear advice from Ty Heath at LinkedIn’s B2B Institute.HubSpot [...]
LinkedIn ad retargeting allows you to build audiences of LinkedIn members who visited a page on your website, engaged with a single image ad, and viewed a video ad.Search Engine Journal contributor Tim Jensen has published ‘A Guide to LinkedIn Single Image Ad Retargeting’.Citing the benefits of engagement-based retargeting, he says, “You’ve likely heard the acronyms from the progression toward a cookieless web – for example, GDPR, CCPA, and ITP.Remember FLoC?Pixel-based retargeting audiences continue to become less reliable as mobile OS and browser restrictions decrease... [...]
HubSpot has published a new video ‘How to Run ads on Linkedin (In 5 Easy Steps)’ to help you take advantage of LinkedIn advertising.The HubSpot team says, “In this video HubSpot, will show you How to run LinkedIn Ads in 5 easy steps. LinkedIn is one of the best places to advertise your business. It has a high level of trustworthiness, and people are more likely to click on ads there than anywhere else. From finding your target audience to choosing a campaign objective. Watch and learn how to run ads on LinkedIn in five easy steps!”HubSpot [...]