Watch HubSpot’s video ‘How to Create Effective LinkedIn Ads by Yourself’ to create effective LinkedIn advertisements In this video, you will learn how to create effective LinkedIn Ads by yourself using its powerful Ads platform, and how to optimize and test your LinkedIn ads. In addition to HubSpot Academy’s social media professor, Crystal King, walking you through the process, you’ll hear advice from Ty Heath at LinkedIn’s B2B Institute. HubSpot  [...]

LinkedIn Message Ads are intuitive, self-service ad formats that enable you to easily create, manage, and optimize customized promotional campaigns. You can use this ad format to reach  a premium professional audience and drive high-quality leads to your business. PPC Hero contributor Noah Lewchenko has published a comprehensive article on LinkedIn Message Ads. Lewchenko says, “Do you ever find yourself inquiring about which ad format on LinkedIn is the most effective? Well, today, I’m going to break down my experience with one of the more heavily debated ad formats LinkedIn has to offer... [...]

Social Media Examiner team has published a new Social Media Marketing Talk Show episode ‘LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know’ featuring AJ Wilcox and Jeff Sieh. Listen to this episode to learn about enhanced LinkedIn ads targeting tools and Pinterest business profile and shopping updates. You will learn: Pinterest Announces New Shop the Look Collection Ads, an Updated Business Profile Format, and Global Catalogues Pinterest Makes It Easier for Groups to Organize and React to Boards Pinterest Rolls Out Improvements to Lens and Brings Shoppable Pins... [...]