HubSpot has released a free ebook titled “How to Attract Customers with Twitter & Vine”.The HubSpot team says, “The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. In fact, 42% of companies have acquired a customer via Twitter. And now that Twitter’s new mobile video app Vine has been added to the mix, there’s even more to measure.Yes, Twitter is a place for engagement with followers; but it’s also a channel for generating leads and driving new sales for your organization.Our ebook, with... [...]
Archive for the 'Facebook marketing' Category
Silverpop has released a free ebook titled “10 Ways to Make the Case for Marketing Automation”.The Silverpop team says, “Thinking about making the move to marketing automation, but need to convince a results-oriented, cost-conscious management team to invest in the technology? Download our tip sheet and use these 10 examples, complete with real-life success stories, to explain how marketing automation enables you to …Increase efficiency and productivityGo multichannel with your communicationsDeliver the right message at the right timeDrive conversions and revenue”.Silverpop’s... [...]
HubSpot has released a free ebook titled “How to Make Love Not Spam”.The HubSpot team says, “It’s safe to say we’ve all received spam at one time or another. Whether it came in the form of an email, a catalog, a phone call, or a pop-up, spam is pretty easy to come by. These unsolicited messages cost American firms and consumers almost $20B annually. If spam comes at such high costs, why are marketers still spamming us?This ebook will dive into the “easy-way-out” strategies that spammers employ to run their marketing, and compare them to the lovable route true... [...]
Coming up with niche-related content on a daily basis is sometimes tough. Writer’s block is a key issue for some marketers. Well, if you post your content on Facebook, there’s now a solition.Introducing the new NewsBook, the PC software that automatically creates nich-related posts for you.You can have as much control over the operation of NewsBook as you like, from having it only post your personally prepared content, dripping it out periodically, to having it seek and post content it finds throughout the web, based on keywords you set up.NewsBook can support multiple accounts... [...]
HubSpot has released a free ebook titled “Uncovering Marketing Benchmarks from 7,000 Businesses”.The HubSpot team says, “Good inbound marketing takes work, but how much more work will it take to tip the scale? If I increase my blogging frequency from once a month to twice a week, what impact will I see? Pertinent questions like these, and more, are answered in our latest study based on real results from HubSpot’s 7,000 customers.This report will dive into how you can increase both traffic and leads by improving a variety of different marketing assets, including:Web PagesBloggingLanding... [...]
Citrix Online has released a free ebook ‘The Power User’s Guide To Successful Webinar’.The Citrix team says, “This new eBook provides webinar tips, tactics and techniques from some of the sharpest minds in B2B marketing to help you create, promote and deliver your best webinars.Download the eBook to learn how to:Create compelling webinar content.Optimize the attendee experience.Develop successful pre- and post-event campaigns.And more…”.Citrix Online’s ‘The Power User’s Guide To Successful Webinar’ eBook [...]
Facebook just announced the ability to search their “graph”, the member data they have with all its attribute and relationship information. So, for example, you can search for all female employees of company X who live in Dallas. This give you powerful precise targeting capability for your marketing.This capability is so new that there’s little known about how to put it to work effectively. But James Renouf has filled in that information gap with his new FB Graph Search.The graph search will make Facebook a marketer’s dream and Renouf does a trail-blazing job giving us... [...]
ExactTarget has released a free report titled “Marketers From Mars”.The ExactTarget team says, “You’re not the average consumer—you’re a marketer. Learn how marketers’ digital behaviors and preferences differ from the average consumer in ExactTarget’s latest SUBSCRIBERS, FANS, & FOLLOWERS report, Marketers From Mars.In Marketers From Mars, you’ll learn how to:Differentiate marketer and consumer digital behaviors.Evaluate digital channels based on consumer preference.Avoid personal bias to better reach consumers”.ExactTarget’s ‘Marketers... [...]
Mark Thompson has a new product, just being released today, called WP4FB 2.0.With this new tool suite you can build customized Fan Page templates by simply dragging and dropping. This visual editor gives you the ability to create virtually any design that you want, and do it in just seconds. It’s probably the easiest way to make every Fan Page unique and striking.A second-rate Fan Page won’t bring you much activity or liking. Especially if your competitors have gone all out to make their pages look slick. So Thompson included 10 new premium templates in WP4FB 2.0.Each template can be... [...]
HubSpot has released a free collection of ’47 Amazing Blog Homepage Designs’.The HubSpot team says, “81% of U.S. online consumers trust information and advice from blogs. But how do you get people interested in your blog?We’ve mentioned before that your website homepage is like the front door to your business. The same goes for your blog. If you’re not attracting people visually, how will you get them to trust what you’re blogging?A common issue we see with blog design is finding a balance between visual design and effective content presentation. Blogs are chalk full... [...]