Content Marketing Institute is hosting a webinar, ‘From Clicks to Citations: Win AI Search Without Losing Humans’ on Wednesday, February 11, 2026, at 2.00 pm EST.The CMI team says, “In this session, Lauren Yanez, Marketing Manager at Brightspot and human-first content advocate, and Tim Burke, Senior Revenue Operations Manager at Brightspot and resident data wizard, will unpack what this shift means for content marketers. How can teams evolve their analytics to track citations and sentiment, not just clicks? How can brands earn AI visibility while... [...]

Search Engine Land has published a new video, ‘The URL Mistake That Killed Black Friday’ featuring Nick Handley.The SEL team says, “In this episode of PPC Live The Podcast, host Anu Adegbola welcomes Nick Handley, a seasoned digital marketer and co-host of the Prompted podcast. They discuss Nick’s journey in the PPC industry, including a significant early career mistake involving a URL change that led to the disapproval of ads during a crucial Black Friday campaign.... [...]

Search, AEO, and discoverability are no longer just about ranking pages but about being understood and surfaced by AI-driven answers and platforms. Brands must structure content for clarity, authority, and intent to stay visible wherever users search and ask questions.Content Marketing Institute is hosting a webinar, ‘MasterTHIS: Search, AEO & Discoverability’ on Wednesday, February 11, 2026, at 2.00 pm EST.The CMI team says, “This webinar includes three, 20-minute sessions that guide marketers from strategy to execution in the age of AI-generated... [...]

URL parameters are key–value pairs added to a web address to pass extra information, often used for tracking, filtering content, or personalizing pages. They help marketers and developers understand user behavior, campaign performance, and dynamic page requests without changing the core URL.Semrush has published ‘What Are URL Parameters? A Guide on How to Use Them’.Sergei Bezdorozhev says, “URL parameters appear after a question mark (?) and include key-value pairs that are separated by one or more ampersands (&), which means:Everything before the question... [...]

Behavioral data for search captures how users interact with content—clicks, dwell time, scroll depth, and engagement signals—to understand intent more accurately. Search engines and AI systems use this data to refine rankings, personalize results, and deliver more relevant experiences.MOZ has published the latest episode of the Whiteboard Friday video ‘How to Analyze Behavioral Data for Search’ featuring Giulia Panozzo.The MOZ team says, “Learn how to analyze behavioral data to improve your search... [...]

SEO in 2026 is driven by AI-powered search engines that prioritize intent, experience, and credibility over simple keyword matching. Success depends on creating authoritative, multimodal content optimized for generative answers, user trust, and measurable business outcomes.Search Engine Journal has published a new ebook, ‘SEO Trends 2026’.The SEJ team says, “In this year’s SEO Trends 2026, we’ve compiled expert advice and predictions on:How to build SEO strategies that outlast algorithm turbulenceWhy AI content quality, not quantity,... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘What is ChatGPT Atlas?’ featuring Charlie Marchant.The MOZ team says, “What is ChatGPT’s Atlas? Charlie Marchant explains OpenAI’s new AI-powered browser, its “Agent Mode” capabilities, and the pros and cons of using it.”MOZ [...]

MOZ has published a new guide, ‘How to Make Every Click Count with Search Experience Optimization’.Celeste Gonzalez says, “SEO feels broken right now. Zero-click searches are exploding. GEO is reshaping search. Clicks are declining across the board.Here’s the truth: we can’t control the SERP chaos, but we can control what happens after someone clicks.That’s where Search Experience Optimization (SXO) comes in. Stop obsessing over traffic you’re losing and start maximizing the traffic you’re getting. Because the real question... [...]

LLMO (Large Language Model Optimization) metrics measure how effectively content is discovered, interpreted, and cited by AI models in answer-driven search and generative responses. They focus on indicators like AI visibility, citation frequency, semantic relevance, and consistency across trusted sources to improve presence in AI-powered results.Search Engine Land has published a new video, ‘7 LLMO Metrics That Matter: How AI Really Measures Your Brand’.The SEL team says, “ChatGPT,... [...]

Website authority reflects the credibility and trustworthiness of a site based on content quality, backlinks, user experience, and expertise. Higher authority improves search rankings, visibility, and user trust across digital platforms.Semrush contributor Ana Camarena has published an article featuring four ways to increase website authority in 2026.She says, “Comparing your Authority Score against your competitors’ scores is a helpful way to understand how authoritative you appear within your specific niche.How Is Website Authority Score Calculated?Semrush’’s Authority... [...]