Content Marketing Institute has published a new video, ‘Authentic Beats Perfect’.The CMI team says, “As marketers increasingly chase “authentic AI” perfection, they’re overlooking a fundamental truth about audience relationships: They’re built on real human value. So, how should brands form, nurture, and scale their relationships in a world reshaped by machines and heightened customer expectations? Robert Rose suggests rehumanizing your experience to deliver mutual benefit and greater emotional resonance. In this week’s Rose-Colored Glasses, he explores ways... [...]

Content Marketing Institute has published a new video, ‘Reframe Reach and Frequency To Build Marketing Momentum’.The CMI team says, “As algorithms increasingly control the levers of content visibility, reach and frequency have lost their marketing power and purpose. Rather than chasing these campaign-centric ideals, Robert Rose suggests building narrative strategies that drive community and retain audience attention. Read this week’s Rose-Colored Glasses for his plan on how to do it.”Content Marketing Institute [...]

Content Marketing Institute has published a new video, ‘Love Is Blind, but marketing shouldn’t be’.The CMI team says, “Love Is Blind, the popular Netflix dating show, is a lot like marketing. The daters make a mistake that too many marketers do too — thinking people travel a linear path. So, to help her professional peers, Ahava masterfully marries Love is Blind and marketing lessons into a Content Marketing World presentation: Is Love Blind? Crafting Content Relationships That Last. She entertains as she talks about how to embrace the chaotic buyer’s journey, how organizations... [...]

Content Marketing Institute has published a new video, ‘4 Ideas To Combat the Shape-Shifting Google Beast’.The CMI team says, “How do you keep up with the unprecedented changes in search algorithms that seem to favor zero clicks, artificial intelligence overviews, and bigger brands? Delve into these four suggestions, which don’t all revolve around Google from Ali Orlando Wert, director of content marketing and brand at Databox:Build a content strategy unique to your business.Invest in brand authority.Reduce reliance on search engine optimization with a diversified brand... [...]

Content Marketing Institute has published a new video, ‘Don’t Let Zombie Processes Eat Your Marketing Efficiency’.The CMI team says, “Outdated marketing processes tend to linger if marketing teams lack the institutional memory to properly optimize them. When AI replaces humans, this knowledge gap widens further, leading to “zombie ops” that don’t reflect today’s market needs yet still consume team resources. Robert Rose says marketers need a full structural reset to revive their efficiency. Read this week’s Rose-Colored Glasses for his recommended approach.”Content... [...]

Content Marketing Institute has published a new video, ‘How B2B Brands Can Ride the Meme Wave to Relevance’.The CMI team says, “B2B marketers might once have dismissed memes as funny “filler content” that rides on the coattails of viral pop culture. But as gen-AI and algorithmic ‘For You’ pages make content more blandly disposable, memes are evolving into fluid, fast-moving containers for shared meaning and relevance. Robert Rose says B2B brands can use memes to prove they don’t just serve the market — they understand it. Find out how in this week’s Rose-Colored... [...]

Marketing with intent focuses on understanding and addressing the specific needs, motivations, and behaviors of your target audience. It leads to more personalized campaigns, higher engagement, and better conversion by aligning messaging with user intent.Content Marketing Institute has published a new video, ‘Marketing With Intent: The Strategic Power of Agentic AI’.Content Marketing Institute [...]

Old content holds significant value as it can be refreshed and repurposed to attract new audiences and improve SEO. Updating existing content saves time and maximizes the return on your original efforts.Content Marketing Institute has published a new video, ‘What Does Your Old Content Teach AI About Your Brand?’.The CMI team says, “Your old content isn’t sitting quietly in the internet’s forgotten archives anymore. It’s being scraped, analyzed, and used to teach generative AI about your business. While some marketers appreciate the extended search visibility, it can paint... [...]

Content Marketing Institute has published a new video, ‘Craft Content With Intention To Avoid AI Ick’.The CMI team says, “Can marketers still gain an advantage by artfully crafting content in a landscape dominated by AI, algorithms, and content-by-committee? The answer may lie in the details. Robert Rose argues that adding more emotional details doesn’t make a story more resonant. Rather, it’s the intention and judgment behind which details you add — and which you don’t. Read this week’s Rose-Colored Glasses for his well-detailed explanation.”Content Marketing... [...]

Content Marketing Institute has published a new video, ‘Want Bigger B2B Wins? Steal Trade Marketing’s Playbook’.The CMI team says, “Trade marketers may not get the media coverage, keynote spots, or lavish award ceremonies their B2B and B2C counterparts commonly enjoy. But their strategies for turning intent into revenue hold valuable lessons B2B brands would be wise to consider. Robert Rose outlines five trade-centric tactics that could revolutionize B2B marketing effectiveness and customer relationships. Read this week’s Rose-Colored Glasses for more details on his actionable... [...]