The holiday season is approaching and all of us would want to make better sales this time. Putting more efforts is something that can help us do it.Business 2 Community contributor Dave Charest has shared five tips for the small businesses to enhance their sales in the upcoming holidays.Charest says, “With a strong economy and low unemployment boosting consumer confidence, the 2018 holiday season promises to be a good one.This year the holiday trifecta of Black Friday/Small Business Saturday/Cyber Monday starts on November 23rd, so time is of the essence for small businesses looking to... [...]

The holiday season is approaching fast and we need to get ready with the offers. Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. This day has seen constant growth in online sales since 2006.Econsultancy columnist Jeff Rajeck has published an article on Cyber Monday. He has mentioned the growing number of sales for so many years. He has also shared some useful tips for the e-commerce marketers to grow their Cyber Monday sales.Rajeck says, “For those not yet aware, Cyber Monday is a one-day online shopping festival held on the Monday... [...]

The Digital Marketing Institute contributor Emma Knightley has shared five of the most effective Thanksgiving digital marketing campaigns. You can try to build your own holiday campaigns with the help of it.Knightley says, “The seasonal period, or ‘Golden Quarter’, is upon us and with Thanksgiving just around the corner, now is the time for you as a brand, to build awareness, grow your audience and boost your bottom line.Last year alone, US consumers spent a total of $12.8 billion online between Thanksgiving Day and Cyber Monday. By tapping into the gift-giving, memory-making... [...]

Entrepreneur contributor Nina Zipkin has published an article covering the findings from a PwC and Salesforce report highlighting the 2018 holiday shopping trends.The report states that the 2018 holiday spending may reach$720 billion.Here’re some more highlights:People are going to spend 5% more than what they spent in 2017 holiday season84% plan to shop onlineMobile devices will account for 68% of holiday shopping traffic30% customers are planning to use smart payment methods in stores.Holiday 2018 Spending Could Top $720 Billion. Here’s Other Eye-Popping Numbers You Need... [...]

The holiday season is approaching soon and it is the time to prepare your brand to reach out your target market. Online advertising is one way to maximize your profits.Marketing Land columnist Jacob Baadsgaard has shared five tips to make your holiday ad campaigns more profitable this year.Baadsgaard says, “For retailers, it seems like the holiday shopping season starts earlier every year. If you’re an e-commerce retailer, that means it’s time to start thinking through your holiday advertising strategy.There are a variety of tricks you can use to reach the right customer base and... [...]

The holiday season is approaching soon and it’s time to sharpen your weapon to boost your sales. Every year the ecommerce segment has been growing so the future is going to be stronger.Entrepreneur contributor Syed Balkhi has shared five tips to help brands boost their ecommerce sales on Cyber Monday.Balkhi says, “Consider instituting the following five tips to boost your ecommerce sales on Cyber Monday.Create a cyber-exclusive, one-day deal.Offering 15 percent off to shoppers during Cyber Monday simply will not do the trick. To stand out on that crazy day, when all of your competitors... [...]

The Entrepreneur magazine contributor Syed Balkhi has shared five tips to help brands boost their ecommerce sales on Cyber Monday.Balkhi says, “Consider instituting the following five tips to boost your ecommerce sales on Cyber Monday.Create a cyber-exclusive, one-day deal.Offering 15 percent off to shoppers during Cyber Monday simply will not do the trick. To stand out on that crazy day, when all of your competitors are offering up amazing deals, you’ve got to create a cyber-exclusive, one-day sale that’s too good for consumers to pass up.As an example, Dean & Deluca offers... [...]

Forrester has predicted that the online holiday shopping in the US will reach $151 billion in 2018. The sales will grow by 14% as compared to $133 billion in 2017.According to Forrester, the total holiday sales will grow at a more conservative 1.7%.Sucharita Kodali, Vice President, Principal Analyst at Forrester says, “All told, we see approximately one-fifth of all US holiday shopping this year happening online — and of course, digital touchpoints will influence lots of sales that ultimately happen in-store.What’s behind the growth? Our 2018 forecast tells us that:American consumers... [...]

According to the new statistics released by research firm Deloitte, the 2018 e-commerce holiday sales will grow by 17-22% and retail holiday sales will grow by 5 to 5.6%.The company has stated that the e-commerce sales are expected to reach $128 to $134 billion during the 2018 holiday season.Deloitte’s US economic forecaster Daniel Bachman says, “The anticipated growth in holiday sales is likely because of solid disposable personal income growth, which we expect will be in the 5 to 5.4 percent range. That is above last year’s 4.7 percent. A strong labor market should also aid retail... [...]

Mike Austin, an Econsultancy columnist has shared three techniques to help marketers grow their email lists for improving their sales during the Christmas season.Austin says, “From Amazon Prime Day to the festive season, ecommerce and brick-and-mortar retailers alike are seeing record-breaking sales during key shopping events. Email is consistently ranked as the most effective marketing channel to drive revenue.So how should marketers approach their email database in the run up to Cyber Week and Christmas, especially with subscriber lists thinned as a result of GDPR?Let’s take a closer... [...]