XEO (Experience Engine Optimization) focuses on optimizing content for AI-driven search, voice assistants, and answer engines by prioritizing user intent, context, and experience. It redefines search visibility by ensuring brands are discoverable across conversational, zero-click, and multi-modal search environments.MarketingProfs is hosting a webinar, ‘XEO and the Future of Search’ on Friday, January 30, 2026, at 11.30 pm ET.The MarketingProfs team says, “AI-powered search is here—and only getting bigger.And while they... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘When Customers Create More Customers: Creating Superfans’ featuring Michael Stelzner.This video covers the following:Why Customer Experience and Super Fans Matter for MarketingThe SUPER Model for Customer Experiences That Create Super Fans: StoryThe SUPER Model for Customer Experiences... [...]

LLMO (Large Language Model Optimization) metrics measure how effectively content is discovered, interpreted, and cited by AI models in answer-driven search and generative responses. They focus on indicators like AI visibility, citation frequency, semantic relevance, and consistency across trusted sources to improve presence in AI-powered results.Search Engine Land has published a new video, ‘7 LLMO Metrics That Matter: How AI Really Measures Your Brand’.The SEL team says, “ChatGPT,... [...]

This is a reminder for the MarketingProfs webinar on January 22, 2026.MarketingProfs is hosting a webinar, ‘The Marketing Fortune! It’s All in the Follow-Up (But Only if You Do It Right)’ on Thursday, January 22, 2026, at 1.00 pm ET.The MarketingProfs team says, “In this webinar, Automation and Small Business Growth Expert Darin Adams shows you how service-based SMBs and independent professionals are growing revenue with simple, automated follow-up systems anyone can implement.Darin will share actionable communication... [...]

Short-form videos capture attention quickly and communicate brand messages effectively in today’s fast-scrolling digital environment. Platforms like Instagram Reels, YouTube Shorts, and TikTok help businesses boost reach, engagement, and conversions with authentic, bite-sized content.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘What’s Working With Short Form Video Right Now’ featuring Michael... [...]

MarketingProfs is hosting a webinar, ‘The Marketing Fortune! It’s All in the Follow-Up (But Only if You Do It Right)’ on Thursday, January 22, 2026, at 1.00 pm ET.The MarketingProfs team says, “In this webinar, Automation and Small Business Growth Expert Darin Adams shows you how service-based SMBs and independent professionals are growing revenue with simple, automated follow-up systems anyone can implement.Darin will share actionable communication tips you can use immediately, and he’ll dive deep into automations... [...]

Engaging with prospects throughout the B2B buying process is key to generating demand, building brand recognition, and driving revenue. But none of your marketing channels have the same impact as an in-person, interactive event.MarketingProfs has published a new guide, ‘Your Guide to Driving Engagement Through Events’.The MarketingProfs team says, “Events drive awareness, demand, purchase, adoption, retention, and loyalty. And with AI-powered analytics, you can generate data-driven insights on attendee behavior, preferences, and engagement.Getting people to attend events is... [...]

MarTech contributor Mike Pastore has published an article explaining how AI is changing the hiring practices of marketing agencies.He says, “Agencies are fundamentally rethinking what they offer clients, how they structure their teams and what skills the marketer of 2030 will need to succeed, according to the report.Among the findings:57% of agencies have slowed or paused entry-level hiring as AI absorbs execution work once handled by junior staff.54% of large agencies plan significant headcount reductions within three years.75% of agencies are actively hiring for AI-focused roles that... [...]

SEO strategies for 2026 will focus on optimizing for AI-driven search engines, voice queries, and user intent rather than just keywords. Success will depend on content relevance, structured data, and experience-focused site design.The latest ‘Exposure Ninja’ video is titled ‘The Best SEO Strategies for 2026’.This video covers the following:• The hidden mechanics behind AI Search Optimisation (including how tools like Perplexity reveal their underlying searches, giving you a roadmap to visibility)Why one lawn care client... [...]

Neil Patel has published a new video, ‘Stop Selling Like It’s 2025: 5 Massive Shifts Coming in 2026’.In this video, you’ll learn: Visual Search Mastery: Why 20 billion monthly searches on Google Lens mean your product imagery is now your most important SEO asset. Live Shopping Strategies: How to compress the decision timeline and turn browsers into instant buyers using platforms like TikTok and Instagram. AEO (Answer Engine Optimization): How to structure your brand’s data so... [...]