Neil Patel has published a new video, ‘5 Trends Changing How People Buy Online in 2026’.In this video, you’ll learn: Visual Search Mastery: Why 20 billion monthly searches on Google Lens mean your product imagery is now your most important SEO asset. Live Shopping Strategies: How to compress the decision timeline and turn browsers into instant buyers using platforms like TikTok and Instagram. AEO (Answer Engine Optimization): How to structure your brand’s data so ChatGPT, Rufus,... [...]

This is a reminder for the EMARKETER webinar on July 16, 2025.EMARKETER is hosting a webinar, ‘From Discovery to Checkout: Winning Strategies for Ecommerce Amid AI, Tariffs, and Shifting Consumer Behavior’ on Wednesday, July 16, 2025, at 2.00 pm ET.The EMARKETER team says, “As ecommerce market dynamics rapidly evolve, driven by factors such as AI and fluctuating global tariffs, brands and retailers are navigating an increasingly complex market landscape. To address these challenges, ESW and EMARKETER conducted a thorough survey, analyzing shopper behaviors across 18... [...]

Ecommerce advertising helps brands reach ready-to-buy customers through targeted ads on search engines, social media, and marketplaces. Effective campaigns boost product visibility, drive conversions, and maximize return on ad spend.Search Engine Land has published a new guide, ‘Ecommerce advertising: Strategies to drive online sales’.Curtis Weyant says, “A robust ecommerce marketing strategy might include some or all of the following tactics:Ecommerce advertising—covered in this guide!Content marketingSearch engine marketing (SEM)Social media marketingInfluencer sponsored... [...]

EMARKETER is hosting a webinar, ‘From Discovery to Checkout: Winning Strategies for Ecommerce Amid AI, Tariffs, and Shifting Consumer Behavior’ on Wednesday, July 16, 2025, at 2.00 pm ET.The EMARKETER team says, “As ecommerce market dynamics rapidly evolve, driven by factors such as AI and fluctuating global tariffs, brands and retailers are navigating an increasingly complex market landscape. To address these challenges, ESW and EMARKETER conducted a thorough survey, analyzing shopper behaviors across 18 countries.Join our webinar to explore findings from this research,... [...]

AI is transforming eCommerce by personalizing shopping experiences and automating customer service. It enhances product recommendations, inventory management, and dynamic pricing for better efficiency and sales.EMARKETER is hosting a webinar, ‘From Discovery to Checkout: Winning Strategies for Ecommerce Amid AI, Tariffs, and Shifting Consumer Behavior’ on Tuesday, July 1, 2025, at 2.00 pm ET.The EMARKETER team says, “As ecommerce market dynamics rapidly evolve, driven by factors such as AI and fluctuating global tariffs, brands and retailers are navigating an increasingly... [...]

A strong eCommerce business plan provides a clear roadmap for growth, covering market strategy, operations, and financial planning. It ensures sustainability, scalability, and competitive advantage in the digital marketplace.HubSpot contributor Kayla Carmicheal has published an in-depth guide on writing an ecommerce business plan.She says, “Here’s a helpful guide to starting an ecommerce business. Whether a company operates as a startup or has years of operations and growth under its belt, an ecommerce business plan is essential for evaluating a business and determining areas of improvement.An ecommerce... [...]

This is a reminder for the Adweek webinar on March 20, 2025.Shopping habits are shifting faster than ever, leading brands to navigate challenges in customer loyalty, hospitality, and the demand for more engaging, immersive experiences.Adweek is hosting a webinar ‘How Immersive Tech and AI Are Transforming Ecommerce’ on Thursday, March 20, 2025, at 1.00 pm ET.The Adweek team says, “Explore the state of key retail elements today, from customer experience to brand engagement, and examine what’s next – including the rise of experiential and immersive shopping – with... [...]

Shopping habits are shifting faster than ever, leading brands to navigate challenges in customer loyalty, hospitality, and the demand for more engaging, immersive experiences.Adweek is hosting a webinar ‘How Immersive Tech and AI Are Transforming Ecommerce’ on Thursday, March 20, 2025, at 1.00 pm ET.The Adweek team says, “Explore the state of key retail elements today, from customer experience to brand engagement, and examine what’s next – including the rise of experiential and immersive shopping – with ADWEEK editor in chief Ryan Joe and Infinite Reality chief... [...]

In Ecommerce, a seamless customer experience and hassle-free returns policy are crucial for building trust and loyalty. Simplified processes, clear communication, and responsive support enhance satisfaction, encouraging repeat purchases and positive reviews.MarTech contributor Alicia Arnold has published an article explaining how to balance customer experience and returns in ecommerce.She says, “The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied... [...]

This is a reminder for the DMD webinar to be held on November 5, 2024.E-commerce success hinges on making it fast and easy for shoppers to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience requires extensive planning, with content and technology working together behind the scenes to deliver personalized journeys that engage and convert.Digital Marketing Depot is hosting a webinar ‘How Content is Critical to a Winning Ecommerce Strategy’ on Tuesday, November... [...]