A content audit is crucial for evaluating the relevance, accuracy, and performance of your existing content. It helps you identify gaps, outdated pieces, and optimization opportunities to ensure your content strategy stays effective and aligned with user needs.HubSpot contributor Anna Rubkiewicz has published an article highlighting the content audit tools that actually drive growth.She says, “A content audit tool is software that inventories, analyzes, and recommends improvements for website content.Here are a few reasons why marketing teams run content audits:To improve rankings. Audit... [...]

Checkbox marketing refers to doing the bare minimum—ticking off tasks without real strategic intent—resulting in shallow campaigns that fail to create impact. Moving beyond this mindset enables brands to focus on meaningful execution, deeper engagement, and outcomes that truly drive growth.Content Marketing Institute has published a new video, ‘Break Free of Checkbox Marketing’.The CMI team says, “The most successful content strategy you’ll ever build might require throwing out every playbook... [...]

Content orchestration streamlines how businesses plan, produce, and distribute content across multiple channels, ensuring consistency and efficiency. It helps teams manage workflows smoothly so the right content reaches the right audience at the right time.Content Marketing Institute has published a new video, ‘Shift to Content Orchestration’.The CMI team says, “Marketers thought 2025 would be the year their AI investments paid off. However, as 2026 approaches, teams are still overwhelmed by coordination challenges,... [...]

Repurposing content helps maximize the value of your existing work by transforming it into multiple formats like blogs, videos, reels, or infographics. It expands your reach, saves time, and ensures your message stays consistent across platforms while engaging new audiences.Search Engine Land contributor Jessica Foster has published an article featuring six overlooked ways to repurpose content and unlock new organic growth.She says, “Most marketers repurpose content, but few tap into the lesser-known tactics that unlock bigger reach and stronger organic results.“Work smarter,... [...]

Digital Marketing Institute contributor Nical de Guzman has published an article featuring useful tips to optimize content for AI search and discovery.She says, “AI-driven search has changed the way users find and consume information online. Instead of scrolling through pages of links, users can get synthesized answers instantly, pulled from multiple trusted sources and presented in conversational summaries.Traditional SEO rankings no longer guarantee that your content will be visible across the entire search experience. More people are adopting generative AI, AI Overviews and AI Mode... [...]

This is a reminder for the DMD webinar on November 6, 2025.AI is transforming content marketing, but without the right strategy and infrastructure, it can create more disorder than direction. Many teams rush to adopt AI tools only to discover that legacy systems, broken workflows, and skill gaps in teams can limit its real impact.Digital Marketing Depot is hosting a webinar, ‘From Reactive to Proactive: How to Create Smarter Content Strategies with AI’ on Thursday, November 6, 2025, at 1.00 pm EDT.The DMD team says, “In this practical and insight-packed... [...]

Content Marketing Institute contributor Jim Yu has published an article featuring useful tips on building content that both humans and AI agents trust.He says, “Use of AI search platforms grows over 20% month over month, yet they still account for less than 1% of referral traffic. Organic search still dominates  — something I see consistently across the brands I work with.As our research shows (registration required), Google maintains over 90% search market share, while AI platforms like ChatGPT, Perplexity, Gemini, Claude, DeepSeek, and Grok primarily function as research channels... [...]

Digital Marketing Institute contributor Kineta Kelsall has published an article explaining why we should prioritize community over content.She says, “Did you know that being part of a community doesn’t just make people feel good, but it can actually reduce stress, slow inflammation, and even extend life? Community isn’t just about belonging. It’s about wellbeing, both emotional and physical.From a marketing perspective, this connection goes even deeper. When 84% of consumers say a brand’s community shapes how they feel about the brand, according to Girls in Marketing, it’s clear... [...]

Search Engine Journal contributor Adam Riemer has answered the question, ‘Is It Better To Refresh Content Or Create New Pages?’ in Ask An SEO series.He says, “Once you have the new page created, look for where it can tie into the page you initially wanted to refresh and add an internal link to the new page. This gives the visitor on the page the opportunity to learn more or find the alternative, and then click back to finish reading or shopping. It also helps search engines and crawlers find their way to the new content.New pages could be a good solution for:Articles and guides... [...]

Content Marketing Institute contributor Robert Rose has published an article featuring nine takeaways and insights from the 2026 B2B Content and Marketing Trends Report.He says, “We define the stages of marketers across survey categories as follows:Exploratory: Initial implementation with preliminary results being gatheredDeveloping: Basic implementation with mixed early outcomesEstablished: Consistent implementation with measurable resultsAdvanced: Optimized implementation with strong ROILeading: Industry-leading implementation with exceptional measurable... [...]