Link bait content is crafted to attract attention and naturally earn backlinks by being highly valuable, unique, or entertaining. It boosts brand visibility, authority, and organic reach without relying solely on outreach.Search Engine Land contributor Zoe Ashbridge has published an article on Link bait content.She says, “Link bait content helps you earn backlinks organically by providing irresistible content that other websites then source and link to.Not all link bait content needs to be sensationalized or controversial, as is often synonymous with the term “bait” in online content... [...]

This is a reminder for the CMI webinar on September 24, 2025.AI agents in content marketing streamline research, creation, and distribution, saving time while enhancing personalization. They help brands deliver smarter, data-driven content that resonates with target audiences at scale.Content Marketing Institute is hosting a webinar, ‘Take Your Content Global: Working with AI Agents, Without the Rework’ on Wednesday, September 24, 2025, at 2.00 pm EST.The CMI team says, “In this session, you’ll learn how to make AI Agents a true extension of your team that help you work smarter... [...]

The future of AI in search lies in conversational, intent-driven results that go beyond keywords to understand user context and needs. It will transform search into personalized, predictive experiences, delivering faster and more accurate answers.MOZ has published the latest episode of the Whiteboard Friday video ‘The Future of AI in Search’ featuring Britney Muller.The MOZ says, “Britney Muller is on a mission to empower marketers through AI education and to shed light on the misinformation and hype surrounding AI. In this Whiteboard Friday Revisited,... [...]

High-authority evergreen content builds long-term credibility by consistently ranking well and attracting organic traffic over time. It provides timeless value, positioning your brand as a trusted resource in its niche.Search Engine Journal contributor Adam Riemer has published an article answering the question ‘High Volumes Or High Authority Evergreen Content?’.He says, “Back in the mid-2000s, article spinners helped to generate hundreds of keyword-focused pages quickly and easily. With them, you create a spintax (similar to prompts for large language models or LLMs like ChatGPT... [...]

A strong LinkedIn content strategy helps professionals and brands build authority, engage the right audience, and drive meaningful business connections. By sharing insightful posts, articles, and updates consistently, you can boost visibility and position yourself as a thought leader in your field.Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘LinkedIn Content Strategy Achieving Sustainable Growth’ featuring Gus Bhandal.It covers the following:Why Should Marketers Refine Their... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘ Shareable Short Form Video Content: Get More Views and Engagement’ featuring Britney Crosson.The SME team says, “Are you pouring time into short-form videos that don’t get picked up by the algorithm? Wondering why some creators rack up shares and engagement while your content barely moves beyond your own followers? Learn the elements that make short-form content shareable—from mindset shifts that prevent overthinking to hook... [...]

In content marketing and SEO, Backward Design involves defining the ultimate goals—like higher search rankings, traffic, or conversions—and then creating optimized content strategies to achieve them. This approach ensures keywords, topics, and formats are purposefully aligned with measurable outcomes.MOZ has published the latest episode of the Whiteboard Friday video ‘Create High-Impact Content Using Backward Design’ featuring Purna Virji.The MOZ says, “Join Purna in this week’s episode of Whiteboard Friday as she reveals how to create high-impact... [...]

Search Engine Journal has published an article highlighting the top CMS for Core Web Vitals.Roger Montti says, “Core Web Vitals (CWV) are metrics created by Google to measure how fast, stable, and responsive a website feels to users. Websites that load quickly and respond smoothly keep visitors engaged, while sites that fall short frustrate users and increase bounce rates. For businesses and publishers, CWV scores reflect the user experience and competitiveness online.How the Data Is CollectedThe CWV Technology Report combines two public datasets:Chrome UX Report (CrUX): Data from Chrome... [...]

Employee Generated Content (EGC) builds authentic brand trust as employees share their real experiences, stories, and insights. It humanizes the organization, boosts engagement, and strengthens employer branding while amplifying marketing reach.The latest Ahrefs Podcast episode is titled ‘The 3 Types of EGC Every Brand Should Be Using’ featuring Melissa Laurie.The Ahrefs team says, “Discover why authentic, employee-created video content published on brand channels is quickly becoming essential for companies that want to stand out. Melissa explains how to do EGC... [...]

Fresh and creative content captures audience attention, builds trust, and keeps brands relevant in a crowded digital space. It drives engagement, improves SEO performance, and strengthens long-term customer loyalty.Search Engine Land has published a new guide, ‘Evergreen content: The only guide you’ll ever need’.Katlyn Edwards says, “Evergreen content is like that unicorn blog post that you wrote back in 2015 that people still go back to because they absolutely must know “how to write a meta description.” It’s the content that keeps going, supplying seemingly... [...]