Agentic AI in marketing goes beyond automation by independently planning, executing, and optimizing campaigns based on real-time data and defined goals. It enables marketers to achieve faster decisions, continuous optimization, and more adaptive customer experiences with minimal manual intervention.Content Marketing Institute has published a new video, ‘Agentic AI in Marketing for 2026: Prepare for the Giant Leap Forward’.The CMI team says, “Agentic AI is being hailed... [...]

Content Marketing Institute has published a new video, ‘Guide Your Marketing Team Through Change in 4 Steps’.The CMI team says, “Brands must evolve with emerging business needs and consumer demands. Marketing can lead that change, but team members may feel overwhelmed when tasked to do it. They already struggle to handle their workloads, yet they’re asked to take on more responsibilities. The Upwork Research Institute finds that 71% of full-time employees are burned out, yet... [...]

Content Marketing Institute contributor Ann Gynn has published an article featuring useful tips to improve your content marketing in 2026.She says, “Does content marketing feel harder than it should be lately?In 2025, you’ve had to react to a lot — AI adoption, new platforms, demands to work faster, and increased pressure to deliver bigger results.The fallout? For many marketers, it’s rapidly growing content libraries, new complexity resulting from AI tools, outdated personas after years of focusing on everything else, and persistent pressure to be everywhere at once.2026 doesn’t... [...]

Content Marketing Institute has published a new video, ’Twas the Night Before Break — Zero-Click Edition.The CMI team says, “Every December, CMI’s Robert Rose wraps up the year with a playful reflection on our marketing universe, which never fails to surprise, confuse, or enshittify itself in bold new ways. (And yeah, it does feel like that’s the word of 2025.)Last year’s holiday poem took aim at AI, because so did everything else. And while AI is still very much here (insisting... [...]

Quality content is essential to build trust, engage audiences, and clearly communicate value to users across digital platforms. It improves search visibility, encourages longer user interaction, and drives meaningful conversions.Content Marketing Institute has published a new video, ‘How To Craft Prompts That Deliver High-Quality Content’.The CMI team says, “Garbage in, garbage out. The phrase has been around since 1957, but low-quality input producing low-quality output gains... [...]

Content Marketing Institute has published a new video, ‘A CFO Reveals What Finance Really Wants From Marketing’.The CMI team says, “What does a CFO really want from marketing? Jove Oakley, chief financial officer at Alchemer, a feedback management platform, knows. A CFO views the company’s budget in two buckets: revenue generation and overhead. Revenue-generation activities usually earn budget increases. Overhead activities are more likely to see cuts as long as the brand can deliver... [...]

An effective content strategy is essential to align business goals with audience needs, ensuring the right message reaches the right people at the right time. It helps brands stay consistent, relevant, and competitive while driving engagement, trust, and measurable growth.Search Engine Land contributor Adam Tanguay has published an article featuring useful tips to to build an effective content strategy for 2026.He says, “Every week, new data highlights both the overlap and the divergence between effective organic search techniques across traditional SEO (Google SERPs)... [...]

Humanizing content with LLMs involves using AI to reflect empathy, context, and conversational tone rather than generic automation. When guided by human insight and ethical prompts, LLMs help create relatable, audience-centric content that builds trust and engagement.Search Engine Land contributor Amanda King has published an article featuring useful strategies on using LLMs to humanize your content and scale your research.She says, “See how working with LLMs can make your content more human by turning customer, expert, and competitor data into usable insights.One of the major... [...]

Data-driven decisions enable organizations to move beyond intuition by using reliable insights from analytics, user behavior, and performance metrics. This approach reduces risk, improves accuracy, and supports strategic actions that lead to measurable and sustainable outcomes.Content Marketing Institute has published a new video, ‘Why Stories, Not Charts, Hold the Power in Data-Driven Decisions’.The CMI team says, “Content marketers are storytellers until the data shows up. You craft... [...]

Content Marketing Institute has published a new video, ‘How To Save Brand Websites From AI-Driven Extinction’.The CMI team says, “AI is shaking up the open web, threatening to flatten informational websites and disrupt traditional traffic models. But does this mean the end of brand websites as we know them? Not quite. Robert Rose argues that the future of digital presence lies in building meaningful relationships, participative experiences, and identity-driven tools — critical elements that AI simply... [...]