Synthesys Actors is the first system that enables you to generate both traffic-building videos and conversion videos using one consistent AI actor — eliminating a massive issue with AI video as we know it.What Is Synthesys ActorsSynthesys Actors is the first AI video marketing system built around one critical breakthrough, creating both long-form and short videos that are consistent.Why? Because:✔️ Short videos generate attention✔️ Long-form AI Avatar VSLs actually close sales.Marketers need both short videos to generate attention and long-form video sales letters to generate conversions.Synthesys... [...]

HubSpot has published the latest episode of the ‘Prompting is Dead. Welcome to the Vibe Working Era’.This video covers the following:Vibe Coding recap: What Andrej Karpathy started“What about the rest of us?” (marketers, analysts, consultants)Scott... [...]

MarTech is hosting a webinar, ‘This is What Happens When You Add AI to Your (Fragile) Stack & Processes’ on Tuesday March 3, 2026.The MarTech team says, “In this webinar, we’ll explore why legacy tech struggles under AI pressure, what marketers experience when AI is layered onto existing processes, and how to evaluate whether an ecosystem is truly ready for AI. AI doesn’t magically fix fragile systems, it amplifies what’s already there, good and bad, and introduces new considerations... [...]

HubSpot has published an article answering the question, ‘Profound vs Scrunch AI for AEO: Which tool delivers better ROI?‘.The HubSpot team says, “As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot’s recent acquisition of Xfunnel signals this shift, bringing AI search optimization directly into the CRM ecosystem where attribution and revenue tracking happen.As a result, Marketers need the right AEO tools to reach their audience, who are flocking to AI search engines in droves. Two platforms gaining... [...]

HubSpot has published the latest episode of the ‘Stop Prompting: Build an AI “Design App” Instead’.This video covers the following:Why AI creative tools are frustratingThe mindset shift: Systems over single assetsModels improve fast — build for the... [...]

Content amplification is the strategic promotion of content across paid, owned, and earned channels to maximize its reach, visibility, and engagement. It ensures that high-value content reaches the right audience at the right time through social media, email marketing, influencer collaborations, and targeted advertising.HubSpot has published a new guide, ‘Content amplification: How to amplify content across every marketing channel’.Kayla Schilthuis-Ihrig says, “Successful content amplification efforts result in more marketing data, new audiences, and improved discovery... [...]

ChatGPT Ads are sponsored placements shown to Free and Go users, clearly labeled and separate from responses, helping support platform access at lower cost. These ads are managed by OpenAI and do not influence or alter the assistant’s answers.HubSpot has published the latest episode of the ‘ChatGPT Ads: The New Arbitrage for 2026’.This... [...]

In 2026, generative engine optimization (GEO) has evolved beyond traditional SEO by focusing on shaping content so that AI-powered engines (like generative search and chat assistants) understand, cite, and include your brand or content in their synthesized answers. It prioritizes structured, authoritative, and topic-rich content that these AI systems prefer, making visibility about being featured in AI responses rather than just ranking high on classic search results.HubSpot contributor Ramona Sukhraj has published an article featuring 8 generative engine optimization best practices.She... [...]

This is a reminder for the MarTech webinar on February 24, 2026.AI is directly boosting marketing revenue by enabling smarter targeting, predictive analytics, and real-time personalization that increase conversion rates and customer lifetime value. By automating optimization across ads, content, and customer journeys, AI helps marketers scale faster while reducing wasted spend and improving ROI.MarTech is hosting a webinar, ‘ Your Pipeline Is Lying to You: How AI Reveals the Revenue You’re Missing’ on Tuesday, February 24, 2026.The... [...]

Imimic enters the marketing influencer scene as an AI‑powered virtual influencer platform designed to streamline content creation, reduce production costs, and give users unprecedented creative freedom.With the rise of AI‑generated media, tools like Imimic promise to redefine how influencers, marketers, and agencies operate. But does it live up to the hype?Based on early reviews and user feedback, we can report that Imimic is a legitimate, well‑supported platform that helps creators produce high‑quality virtual influencer content at a fraction of the time and cost of traditional methods.It... [...]