MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Revolutionizing B2B Brand Monitoring With AI-Powered Insights’ featuring Meghan Bazaman. George B. Thomas says, “Brand monitoring involves tracking public sentiment, often on social media but also in forums, reviews, and other channels, to understand how people feel about your brand. And it’s about to get much more complicated. That’s according to podcast guest Meghan Bazaman, who acknowledges the two-edged sword that AI could become: “AI can play a role in both helping with brand monitoring... [...]
Archive for the 'AI for Marketing' Category
Artificial Intelligence tools have proven incredibly helpful in improving the marketing process. Content marketing has several opportunities if AI is employed well. Content Marketing Institute contributor Jodi Harris has published an article featuring four do’s and don’ts of using AI for content marketing. She says, ” What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing... [...]
Content Marketing Institute has published a new video ‘What AI Adds to Ads’. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. A new Reuters article illustrates how AI can help marketers create paid media campaigns at a lower cost and greater scale. But Robert Rose says what the machine-generated ad examples really prove is that human ideas and creativity are irreplaceable, no matter how AI factors into your marketing processes.” [uix_video width=’560′ height=’315′ responsive=’true’... [...]
Ahrefs has published a new video ‘These ChatGPT Hacks Make Digital Marketing WAY Easier’. In this video, you’ll learn how I would learn digital marketing if I could start my 15-year career over again. [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=bZ7LEJQzfNM’] Ahrefs [...]
Neil Patel has published a new video ‘The Best Way to Invest In Branding’. He says, “In the dynamic and ever-evolving landscape of business, the value of a strong and recognizable brand cannot be overstated. Your brand is more than just a logo or a tagline; it’s the sum total of how your customers perceive your business, products, and services. Effective branding has the power to create emotional connections, drive customer loyalty, and ultimately propel your business forward. But how do you go about making strategic investments in your branding to ensure lasting success?” [uix_video... [...]
Neil Patel has published a new video ‘AI Innovations for Business Growth – Surprising Strategies You Haven’t Considered Yet’. He says, “In the dynamic world of business, characterized by relentless competition and the constant pursuit of innovation, the integration of Artificial Intelligence (AI) has emerged as a formidable factor, reshaping established frameworks and offering novel avenues for growth. While traditional business strategies continue to hold relevance, the spotlight has shifted to unconventional AI-driven approaches that present unexpected opportunities... [...]
Search Engine Journal is hosting a webinar ‘How To Use AI To Enhance Your SEO & Create Better Content’ on Wednesday, September 13, 2023, at 2.00 pm ET. The SEJ team says, “With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it? Join us and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content. You’ll learn: How to combine SEO data with AI technology Examples... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Advanced AI Tools for Video, Newsletters, and Articles’ featuring Matt Wolfe. The SME team says, “Looking for ways to streamline the production of your videos and written content? Wondering what AI tools can speed up your work? Discover AI tools for content creators. Timestamps: Why Marketers Should Pay Attention to AI Generating YouTube Thumbnails With AI Generating AI Images For Ads Using AI For Email Newsletter Content Using AI For Long-Form Content Using AI For Video Content.” [uix_video... [...]
Neil Patel has published a new video ‘How Google Bard Can Actually Do Marketing For You’. He says, “In an era defined by rapidly advancing technology and an ever-evolving digital landscape, businesses are continuously seeking innovative ways to enhance their marketing efforts and stay ahead of the curve. Enter the Google Bard Approach – a game-changing paradigm that’s redefining how brands engage with their audiences and achieve marketing success.” [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=xC9f8LJjtV4′] Neil... [...]
The rise of artificial intelligence tools has been far more rapid than expected. It has put a question mark on several careers. But is it really that scary? Read Content Marketing Institute contributor Stephanie Stahl’s article on the impact of AI on content marketers’ jobs. She says, “Have you felt the AI rip currents pull your career in unexpected directions this year? Many content marketers tell us they have. When we set out to create Content Marketing Institute’s Content Marketing Career and Salary Outlook for 2024, we decided to quantify AI’s impact on this profession. More... [...]