Latest News
IAB Issues Online Lead Generation Best Practices for Comment
IAB has issued Online Lead Generation Best Practices for industry comment. The Online Lead Generation Best Practices proposes a foundation for ethical practice in lead generation, primarily focused on consumer transparency and data integrity. [Read more] [Read more]
Chinese Bank Hosts Phishing Sites Targeting U.S Banks
A Chinese bank, The China Construction Bank (CCB) Shanghai Branch, is hosting phishing sites targeting U.S banks and financial institutions. Phishing emails targeting customers of Chase Bank and eBay were directed to sites hosted on IP addresses assigned to the bank. [Read more] [Read more]
24/7 Real Media Launches Vendor Certification Program
24/7 Real Media has launched the Rich Media Vendor Certification Program. To obtain the certificate, a vendor must pass a four-step process, including checking of its coding accuracy and a test of its campaigns. [Read more] [Read more]
RSA Security Alert Identifies New Phishing Technique
RSA Security Alert has identified a new phishing technique. The new type of attack is called Smart Redirection Attack, where the fraudster creates many similar phishing websites based at different locations. [Read more] [Read more]
Lighthouse Launches E-Trail Digital Archive
Lighthouse Global Technologies has launched E-Trail Digital Archive software. The E-Trail Digital Archive is an open source electronic message archiving program aimed at helping regulatory compliance. [Read more] [Read more]
AOL Mapquest Announces OpenAPI Developers Challenge – $1000 Cash Prize
AOL Mapquest has announced the OpenAPI Developers Challenge and a cash prize of $1000 for ‘the most creative mashup that leverages the mapping and routing functionality of MapQuest OpenAPI’. The contest began on March 7 and the entries must be submitted by March 31. [Read more] [Read more]
Kitmondo Launches Cost-per-Lead Classifieds Solution with Cinamatography
Kitmondo has launched a Cost-per-Lead Classifieds Solution for Online Publishers and it has begun the service with Cinamatography. Kitmando ads generate revenues on a cost-per-lead basis. Advertisers pay for enquiries and Kitmando shares the revenues with the publishers. [Read more] [Read more]
56% Marketing Executives Consider Web the Hub of Marketing Strategy
56% of marketing excutives have said that they consider the web as the hub of their marketing strategy. Rating themselves on a collective knowledge of the latest web marketing trends, strategies and technologies, executives rated themselves 6.3 on a scale of 1-10, according to Web Trend. [Read more] [Read more]
Google to Open Office at Arizona State University
Google is going to open an office on the Tempe campus of Arizona State University, in continuation with its Phoenix-area operation. The new Google office will focus on engineering, operations and IT support functions. [Read more] [Read more]
Small Email Lists Have Higher Open and Click-Through Rates
Small email lists have higher open and click-through rates, according to ExactTarget. Companies sending emails to a list of 110-1000 individuals averaged open rates of 42% and click-through rates of 6%. [Read more] [Read more]
F-Secure Launches Messaging Security Gateway
F-Secure has launched the F-Secure Messaging Safety Gateway. The Messaging Safety Gateway helps large businesses control spam, viruses, phishing, denial of service attacks and directory harvest attacks. [Read more] [Read more]
eMail Click Through Rates 7.2% for Sundays, 5.3% for Fridays
eMail click through rates are highest on Sundays and Fridays and lowest during the middle of the week. The click through rates were 7.2% for Sundays, 5.3% for Fridays, and 3.5% for Wednesdays, according to eROI. [Read more] [Read more]
