The internet will continue to drive US advertising growth, according to Kagan Research. According to Kagan, the internet has seen 57% growth on average for the last 10 years.


The internet will continue to drive US advertising growth, according to Kagan Research. According to Kagan, the internet has seen 57% growth on average for the last 10 years.

Total ad revenues in 2005 (traditional and interactive media) increased 3.9% and reached 240 billion.

According to Kagan, ad revenues are expected to reach $400 billion by 2015.

The report also revealed that US internet advertising saw 23.5% growth in 2005

Derek Baine, senior analyst at Kagan Research, said: “The question is, can traditional ad media morph and take advantage of the Internet and do partnerships with their own Web site, or will dollars migrate from them to other companies like Yahoo and Google? So you’re seeing some of the cable networks have been very aggressive in developing new applications on the Internet, mobile and interactive channels.” [Source]

For more information on the 2006 Advertising Forecast report, click here.

 

 

 

 

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