Latest News

WebTrends has launched WebTrends Marketing Lab. WebTrends Marketing Lab is a Marketing Performance Management solution aimed at helping businesses measure the effectiveness of online direct marketing campaigns. [Read more]  [Read more]

AOL, in association with Warner Bros, has launched IN2TV. IN2TV is a broadband television network on AOL.com. [Read more]  [Read more]

Active broadband users from home have increased from 74.3 million in February 2005 to 95.5 million in February 2006. Overall Internet penetration at home has reached 74%, and video sharing sites such as MSN Video, YouTube and Google Video, benefit the most, according to Nielsen/Netratings. [Read more]  [Read more]

Google Books Partner Program is developing tools for increasing the revenues for book publishers and the first tool allows publishers to sell online access to their books. Consumers can find the book through Google Book Search and pay for access to its full contents. They will not be able to save a copy on their computer or copy pages from the book.... [Read more]

65% of Americans opposed government monitoring of search behavior and 30% supported it. Google has refused to comply with the governement’s order to turn over records of searches conducted by users and 50% agree with Google’s stand, according to Center for Survey Research and Analysis Poll. [Read more]  [Read more]

Microsoft has developed a web-based safety service called, ‘Windows Live Family Safety Settings’. The service includes tips, guidance and age-appropriate recommendations from the American Academy of Pediatrics and a tool that allows families to create customized settings appropriate for each family member. [Read more]  [Read more]

eBay has announced a one-day promotion offer at ebay sites. The 10¢ Fixed Price Sale offer enables the customers to create fixed listings and pay 10¢ as the insertion fees. The promotion starts on Wednesday, March 15, at 12:00 AM plus one second and ends that same day at 11:59 PM plus 59 seconds. [Read more]  [Read more]

Online Newspaper ad spending has reached $2 billion for the year 2005, a 31.5% increase from the previous year. For 2005 fourth quarter, ad spending in newspaper websites reached $552 million, a 32.5% increase, and the double digit growth has been continous for the seventh consecutive quarter. [Read more]  [Read more]

Marketers have indicated online budgets for 2006 are up and they will invest money in RSS, blogs and video ads. 40% will invest in adding RSS feeds this year, 35% will invest in in-house blogs, 30% will place ads on third-party blogs, and 27% will invest in video ads, according to Marketing Sherpa. [Read more]  [Read more]

Nasa and Arizona State University have worked with Google to combine Google Maps technology with scientific maps of Mars. Google Mars allows users to explore Mars through an elevation map, a visible-imagery map and an infrared-imagery map. [Read more]  [Read more]

McAfee’s new update on antivirus has mistakenly identified legitimate files including Microsoft Excel, as virus. McAfee has issued an update admitting the error and has made available a repair utility to restore the wrongly quarantined. [Read more]  [Read more]

Microsoft is going to launch a new service called Windows Live Video. The service will enable sharing, buying and selling of video content. [Read more]  [Read more]