How to Get Youth Marketing Right [Podcast]

Youth marketing focuses on engaging younger audiences by understanding their values, trends, and digital behaviors. It leverages creativity, authenticity, and social platforms to build lasting brand connections with the next generation. Digital Marketing Institute has published a new episode of the DMI podcast titled ‘How to Get Youth Marketing Right’. The DMI team says, “This episode digs into how marketing to under-18s must balance creativity with a deep understanding of cognitive development, parental expectations, and platform dynamics. Maurice also explains how his agency... [...]