HubSpot’s Usability Testing Playbook

HubSpot contributor Clifford Chi has published ‘The Usability Testing Playbook’.says, “As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch or simply thought was a good idea. Then, they build that idea without knowing if their audience needs or wants it — they skip usability testing.“In many companies, if the leading competitor has this feature and we think it’s a good idea, validation is done. It never works,” shares author and product leader Itamar Gilad.... [...]