Why Is a URL Slug Important for SEO? [Answered]

A URL slug refers to the end part of a URL after the backslash (“/”) that identifies the specific page or post.Semrush contributor Vlado Pavlik has published an article explaining why URL slugs matter for SEO.He says, “Let’s take a look at some best practices and tips on how to create good URL slugs.Be DescriptiveAs we’ve already mentioned, the primary role of URL slugs is to make URLs more user-friendly. Therefore, they should describe the content of a page.Good URL slug: /best-air-purifierBad URL slug: /2575Using the target keyword is a great way to achieve this.... [...]