URL parameters are key–value pairs added to a web address to pass extra information, often used for tracking, filtering content, or personalizing pages. They help marketers and developers understand user behavior, campaign performance, and dynamic page requests without changing the core URL.Semrush has published ‘What Are URL Parameters? A Guide on How to Use Them’.Sergei Bezdorozhev says, “URL parameters appear after a question mark (?) and include key-value pairs that are separated by one or more ampersands (&), which means:Everything before the question... [...]

URL parameters are the portion of a URL that follows a question mark. They are comprised of a key and a value pair, separated by an equal sign. Multiple parameters can be added to a single page by using an ampersand.Ahrefs has published ‘URL Parameters: A Complete Guide for SEOs’ to help marketers understand URL parameters and apply to SEO.Patrick Stox says, “In this guide, we’ll be covering what you need to know about URL parameters.How parameters are usedAs I mentioned in the intro, parameters can be active or passive. Let’s look at some examples of each.Active parametersActive... [...]