Understanding Google SERP Features in 2021 [Guide]

SERP features are all the little widgets of information Google (or Bing) can put into the search results. These features help improve usability and experience for the searcher. There is a wide range of different types of SERP features, which we’ll cover in detail below, starting with the basics.KO Marketing’s Kristen M. Vaughn has published a new guide called ‘Understanding Google SERP Features in 2021’.He says, “So many searches bring back SERP features, in fact, that more than 50% of all searches are now zero-click, and that’s been true since 2019.What is a “Zero-Click... [...]