The real future of marketing lies in human-AI collaboration, where technology amplifies creativity, strategy, and decision-making. By combining human insight with AI precision, brands can achieve smarter campaigns and more meaningful customer connections.HubSpot contributor Kipp Bodnar has published an article on AI and future of marketing.He says, “Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people... [...]

Econsultancy’s Future of Marketing report is crafted to help marketers navigate evolving competitive landscapes and plan effectively. By benchmarking their priorities and concerns against industry peers, the report offers valuable insights to shape strategies and tactics.The Econsultancy team says, “This edition, exploring marketing in 2025 and beyond, covers:Generative AI: From personal productivity to insight generation, the report reveals the top use cases for GenAI tools and whether they are matching up to marketers’ expectations.Customer experience: Consistently being seen... [...]

Digital marketing has changed the way things are promoted and sold. It has created a smooth between the sellers and their buyers.Business 2 Community contributor Bjorn Radde has shared five useful facts about the digital marketing impact.He says, “There is no question that 2020 has been a pivotal year in history, but how it will affect the future largely remains to be seen. In digital marketing, we are noticing the continuation and acceleration of many trends. Marketing professionals believe that the digital transformation boost represents the biggest opportunity born of the current situation,... [...]