Content Marketing Institute contributor Robert Rose has published an article explaining how technology marketers can sharpen their own tools.He says, “Technology marketers embody one irony: They live inside the very storm they’re selling. As tech increasingly powers marketing, these marketers face double exposure. They must not only master every new platform, plug-in, and promise of “automation at scale,” they must convince others to do the same. Between those dashboards and demos, they still have to market.That’s what makes the tech segment of the B2B world fascinating. These... [...]

Content Marketing Institute has published a new research guide, ‘How Technology Marketers Can Sharpen Their Own Tools’.Robert Rose says, “Technology marketers embody one irony: They live inside the very storm they’re selling. As tech increasingly powers marketing, these marketers face double exposure. They must not only master every new platform, plug-in, and promise of “automation at scale,” they must convince others to do the same. Between those dashboards and demos, they still have to market.That’s what makes the tech segment of the B2B world fascinating. These... [...]