Everything You Need to Know about Targeted Advertising

In online marketing, a targeted ad is an advertisement that is served to a specific audience, which could be a particular demographic, a group, or an individual. HubSpot contributor Sarah Goliger has published an article explaining targeted advertising. She says, “Brands have a host of options when it comes to publishing targeted ads. For customers that have opted-in to newsletters and offers, email is a great way to serve up advertisements to consumers that are already interested in your brand. To reach a broader audience, meanwhile, marketers can pay for targeted advertisements to be shown... [...]