The State of AI in B2C Digital Marketing Report [Report]

Despite widespread predictions of AI fatigue, B2C marketers remain overwhelmingly bullish on artificial intelligence, with enthusiasm and investment reaching new heights in the last year.Digital Marketing Depot has published ‘The State of AI in B2C Digital Marketing Report’.The DMD team says, “This comprehensive survey of 600 marketing professionals reveals that AI has not only met expectations but consistently exceeded them, driving unprecedented ROI and fundamentally reshaping how marketers operate. The data shows a dramatic shift toward executive ownership of AI initiatives,... [...]